Joshua Galyon
Being a VIP has traditionally meant getting something that others do not. Vi is taking a different approach. With its latest “Vi Pe Sab Hain VIP” campaign, Vi is putting forward a simple idea: every customer deserves to feel valued, recognised and included.
Following the launch of its refreshed brand identity, Vi introduced the campaign as part of “Vi Badal Raha Hai, Tayaar Rahiye”, featuring Shah Rukh Khan in a new ad film. The campaign brings Vi’s “We Love All” philosophy to life, showing that rewards, entertainment, privileges and evolving experiences should not be reserved for a select few.
What Is The Idea Behind “Vi Pe Sab Hain VIP”?
The campaign gives the conventional idea of VIP treatment a playful twist. In the ad film, Shah Rukh Khan assumes that Vi’s latest upgrades and offerings have been created especially for him. His confidence continues to grow as more benefits appear to come his way. But there is a catch. He eventually discovers that these upgrades and benefits are actually meant for everyone on Vi.
Shah Rukh Khan’s larger-than-life persona creates a humorous story around an important message: being a VIP on Vi is not about being part of an exclusive group. Everyone is a VIP.
Why “We Love All” Is at the Heart of The Campaign
For Vi, “We Love All” goes beyond a campaign slogan. It reflects the belief that a great telecom experience should not be a privilege available only to a few. Whether customers are at home or travelling abroad, studying on a family plan or working on the move, staying connected should be seamless. Vi’s commitment is centred on a simple promise: Every Indian. Always. That philosophy shapes the thinking behind Vi Pe Sab Hain VIP. It is about putting every customer first and ensuring they can feel recognised and valued.
Shah Rukh Khan Makes The Message Bigger
With Shah Rukh Khan bringing his trademark confidence and humour to the campaign, Vi has found an entertaining way to communicate an inclusive idea.
His assumption that Vi’s offerings are exclusively for him sets up the joke. His eventual realisation delivers the campaign’s message. The film turns the spotlight away from the idea of a single VIP and towards a much bigger group, everyone on Vi.
Ultimately, “Vi Pe Sab Hain VIP” is about changing what VIP treatment means. It is not about exclusivity. It is about ensuring that every customer has a reason to feel important.
Because Being Valued Should Never Be Exclusive
Vi’s latest campaign makes a clear statement about the kind of experience it wants to build: one where customers are not divided into those who deserve to feel special and those who do not.
Through its “We Love All” philosophy, Vi is putting every customer at the centre of its journey. Its evolving services, entertainment, rewards and privileges are part of that commitment.
So, whether someone is a prepaid customer or a postpaid subscriber, the message remains the same: their experience matters. At Vi, VIP is not an exclusive title. It is a promise for everyone. Vi Pe Sab Hain VIP.
