Smile or Serious: Dos and Don’ts for Achieving the Perfect Expression in Your Professional Photo

Smile or Serious Dos and Don'ts for Achieving the Perfect Expression in Your Professional Photo

In the age of LinkedIn, personal websites, and virtual networking, your professional photo is often your first impression. Ever heard the saying, “You never get a second chance to make a first impression?” Well, your photo can be that “make or break” moment, setting the tone for how people perceive you. So, should you go for a smile or keep it serious? Let’s dive in.

The Psychology of Facial Expressions

Our faces are like billboards that advertise our emotions and attitudes. The expression you wear can significantly affect how people view your competence, likability, and even trustworthiness. For example, take a look at these speakers’ profile photos, which convey all of those important traits.

Think about it: Would you be more inclined to engage with someone who looks like they’re enjoying a joke only they can hear, or someone who appears as if they’re solving the riddles of the universe?

Smiling: The Positives and Negatives

A smile can send a message of warmth, openness, and friendliness. In certain professions, like customer service or public relations, this can be an asset. However, an overly cheerful grin might be misinterpreted in some contexts. If you’re applying for a role that requires stern leadership or critical thinking, your beaming smile could be misconstrued as a lack of seriousness.

A Serious Face: The Upsides and Downsides

A more neutral or serious expression can exude a sense of gravitas and focus. It can scream, “I mean business.” However, tread carefully; you don’t want to cross the line and appear standoffish or, worse, like you’re glaring at the camera. Balance is key here.

Context Matters

Different strokes for different folks—or in this case, different industries. If you’re in the tech startup scene, a casual, approachable look might be ideal. Meanwhile, if you’re in law or finance, a more serious demeanor could be beneficial. Know your audience, and tailor your expression accordingly.

Mastering the Technical Aspects

Don’t overlook the technicalities. Poor lighting can make even the most sincere smile look menacing, while a cluttered background can distract from your professional aura.

Ever wonder why photographers are obsessed with what they call the “golden hour?” This is the time just after sunrise or before sunset when the lighting is soft, diffused, and, yes, golden. It’s the ideal condition to capture your perfect expression.

Do’s and Don’ts


  • Test multiple expressions and angles.
  • Ask for feedback.
  • Use good lighting.


  • Force a smile or expression.
  • Ignore your audience and industry.
  • Forget to dress professionally.

Common Pitfalls to Avoid

You’d be surprised how often people overlook the basics. For instance, an unironed shirt can ruin the whole look, and overused filters can compromise the natural tone of the photo. A common pitfall is taking a selfie for what should be a professionally presented image—don’t fall into this trap.

The Bottom Line

At the end of the day, your professional photo is a visual extension of your CV. It’s the cherry on top that complements your skills, experiences, and qualifications. Whether you opt for a smile or a more serious look, remember that authenticity is key. Aim to capture the real you, albeit the most polished version, and you’ll send the right message to your future employers or clients. So, are you ready for your close-up?

Written by Nancy Brown

Nancy is an author at Snooth that updates readers with the latest technology-related news and products as soon as they hit the market and has a strong passion for self-learning and goal orientation. Nancy is an avid sailor and runner who occasionally enjoys cooking and only eats organic food only

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