Event marketing is a big industry, and it’s an exciting one for new marketers and seasoned marketers alike!
Event marketers sell tickets, sponsorships, advertisements, amongst many other strategies to help publicize the event regardless of the industry. Event marketing is a key part of any online marketing strategy.
What are business events?
Events are anything that includes people – a festival, activity or club meeting, concert, or sporting event – and lead to people coming together at the same time for a shared purpose.
Keep a log of your event marketing efforts. It’s an easy way to track which type of event marketing you are doing (for example, ticket sales, advertising), and which techniques are working best.
Develop a plan for each event you plan to market. It will help you stay focused on the goals of your event and ensure the success of your marketing campaign. Here are some tips:
If you don’t have a specific budget, develop an estimate based on your anticipated attendance and profits based on the number of tickets sold; consider using cost per ticket as a general guideline.
It’s all too easy to go over budget when it comes to planning an event, so make sure you have everything costed out before you begin. This will include things like custom beanies and other promotional materials, hotel fees, travel expenses, event stand fees, uniforms, etc.
Marketing your event is a great way to generate leads, but you need to make sure that you’re doing it in the most effective way possible. Here are three things you should include in your event marketing campaign:
- Use the power of social media to create a buzz about your event or organization.
- People will get excited about what they see and read, and this excitement will develop into an interest in the event itself.
- Creating Facebook Event pages for your events is a great way to get people talking about them as well. They can also be used as a fundraising tool leading up to the event.
Add a tagline and hashtag to your event website. People can share the URL with their friends, getting them excited about the event and generating more leads.
The goal is to get people talking about the event, and it’s simple to do that by sharing a tweet or posting on Facebook.
Here are three things you should do:
- Use your venue’s mailing list as a mailing list for your event marketing campaigns.
- Create an online schedule for your event so that people know what’s happening, when, and where, especially on social media sites such as Facebook, Twitter, and Instagram.
- Create a Facebook page for the event and add it to your website. This will give people a place to keep up to date on the latest news about the event and generate interest in the event itself.
Don’t forget email marketing; send out emails informing people about forthcoming events and share interesting photos, videos, and news from past events.