Google has always been a step ahead of its competitors. It is the reason why people flock to Google for their search and it is also the reason why many people use Google as their first choice when looking for information online. This is because Google makes sure that it ranks well on search engines.
There are a lot of factors that affect how well your website will rank on Google, but there are some things that you can do to improve your chances of ranking higher than your competitors. Some of these factors are discussed below.
1. Search Intent
The search intent metric measures the intent of a user who has typed in a search query. The intent can be classified as either explicit or implicit, where explicit intent refers to an intention that is made known by the user and implicit refers to an intention which is not made known by the user but inferred from other data such as website content and ad clicks.
2. Content Depth
Content depth is an important factor for ranking on Google. In order to rank higher, a website needs to not only have more links pointing to it, but also more content on the site.
The importance of content depth leads us to the question: how do websites rank?
The answer is that Google ranks websites by using a number of signals and metrics. These include:
Content Depth – The amount of unique text on your site, including content from all your pages and subdomains.
3. Core Web Vital
Core Web Vital is a ranking factor that is largely dependent on website quality. Google uses this as a way to determine if a website is relevant and trustworthy.
Core Web Vital helps websites rank higher in search results and increase their search visibility. It’s also important to note that Core Web Vital is not the only ranking factor, but it can help websites to provide a good user experience.
4. Mobile Site Experience
Mobile site experience is an important factor that can determine the success of your mobile marketing campaign. It has to be easy to use, fast and reliable for people to want to return often.
The way your mobile site looks and feels is crucial for conversions. This means that your mobile website needs to be attractive, easy-to-use, fast, and reliable.
A good mobile site should have a simple design with a clean layout and it should always work smoothly even when the user is on a poor connection or using an outdated device like a phone from 2007.
5. Structure Data Markup
Structured data markup is a set of tags that are used to provide rich and structured information about your website. It helps search engines understand the content on your site, which in turn helps you rank higher on the SERPs.
When you use structured data markup, you get a chance to show up high in search engine results pages. This can lead to increased traffic and conversions for your website.
6. Dwell Time
Dwell time is the amount of time a user spends on one page, before moving on to another. It is a metric that can be used for measuring the quality of content on a website. The higher this number, the better the experience is likely to be for your users.
User experience is important for SEO because it helps people find the content they are looking for. The more relevant your website is to what people are searching, the more likely they are to visit your site and engage with your content.
Not only these seven, Google takes more factors into consideration for organic ranking. If you are an Australian, then you can seek assistance from an SEO agency in Sydney. As they are working with hundreds of clients, they are always updated with the latest Google trends.