Joshua Galyon
Businesses must constantly look for ways to remain at the top of the minds of their potential and existing customers. One of the easiest ways they can do this is by using promotional items such as sports bags, pens, mugs, umbrellas and other items.
However, companies prefer things that offer maximum visibility, functionality and optimal returns on their investment. Fortunately, sports bags tick all of these boxes and have gained popularity compared to traditional promotional items like mugs, pens and keyrings.
So, what are the top 5 reasons branded sports bags outperform traditional promotional merchandise?
1. They have high utility, leading to frequent use
It is common for most kinds of promotional items to end up forgotten in drawers or discarded in bins shortly after people receive them. The good news is that branded sports bags are useful, and people will use them every day thanks to their practicality. They can be used to go to the gym, school, for travelling, on the commute to work and so on, which means people use them almost every day.
Given their frequent use, the bags are seen not just by their owners, but also by everyone who encounters those carrying them, be it at the gym, in shopping centres, in transit and even at sports events. Because sports bags are useful and frequently used, they offer great brand exposure.
2. They have long lifespans and are durable
Companies can order branded sports bags for promotional purposes that are typically made from durable materials like polyester, nylon, and canvas. As a result, the bags last longer than many fragile or disposable promo items.
In most cases, well-constructed sports bags can last for many years, making them one-off investments with long-term branding benefits. Thus, these companies continue reaping from these bags without additional investment.
3. Sports bags have larger branding areas
Another reason sports bags beat traditional promotional items is that they have large surface areas for printing logos, messages, full colour designs and so on. This is usually not the case with small promo items like pens and mugs.
Because of the large branding space, sports bags offer bold, eye-catching branding opportunities that are easily visible from a distance. As a result, your brand gets optimal exposure and makes a lasting impression.
4. They have greater visibility in public places
Typically, traditional promo items like pens and notepads tend to be only used in private or low-visibility environments. On the contrary, branded sports bags travel as they find their way into fitness centres, parks, airports, shopping centres, sporting events and even in classrooms.
Due to their mobility, each bag turns into a walking advertisement. Consequently, your logo and brand message have countless opportunities to be seen by potential clients in various spaces and settings.
5. They are associated with an active, healthy lifestyle
Is your brand looking to project values such as vitality, wellness and energy? You should consider using branded sports bags as your promo item. The reason for this is that these carriers naturally align with athletic and active lifestyles. This helps to reinforce your brand’s association with health, movement and, most importantly, positive living. The intangible value this emotional connection adds is something that the traditional promo items can’t match.
Conclusion
Branded sports bags outperform traditional promotional items for various reasons. These include the fact that they have utility, leading to frequent use, giving brands more exposure. Also, sports bags have a larger printing space, are durable and are often used and highly visible in public spaces. Finally, these bags are associated with a healthy lifestyle.
