Woot Cellars

10155 SONOMA HWY
KENWOOD, CA View map

We were all pretty despondent when we couldn’t work out the logistics for massage.woot.com. We started to question the very idea of spinning off another new dot-woot. But then Woot offered our first Woot Cellars wine, Rinfrescante, and we were positively deluged with inquiries from friends and family pleading for more (of course the cheapskates wanted more – they got it for free). This was enough “market research” for us. We reactivated our wine-industry hookup and wine.woot.com was launched in beta in May 2006. Then we had to figure out if we’d completely lost our minds. It turns out wine and electronic gadgets really aren’t so different, commercially speaking. Both industries run on fast product cycles. Gadgeteers and oenophiles alike have strong opinions, so we let them sound off in our community forums. Because winemakers make marketing predictions far in advance of product release – just like electronics manufacturers – wine inventory is equally subject to overstock, excess, and Read more »

Varietals Produced by Woot Cellars View all

  • Cabernet Sauvignon

    “King of the Red Wine Grapes.” The colonizer of the vineyards, pushing native wine grapes into its shadows. The Caber...

  • Syrah

    The irony here is that Syrah’s origins could give Carmen Sandiego a run for her international wallet. Syrah’s deepest...

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