Trader Joe's

(415)346-9964 33 HARLOW CT
NAPA, CA
United States View map

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Trader Joe is a privately held chain of specialty grocery stores that began in Pasadena, California and are now peppered across the United States. The first store, then called Pronto Markets, opened in 1958. In 1967 as the business expanded, founder Joe Coulombe changed the name to Trader Joe’s and began the trademark Hawaiian themed decor, complete with staff all wearing Hawaiian shirts. The stores specialize in private label food and grocery items, many of them certified organic and sustainable. Foods are labeled in whimsical accordance to the ethnicity of the products, i.e. “Trader Giotto’s” for Italian, “Trader José’s” for Mexican, “Trader Ming’s” for Chinese, etc. This direct supply method allows them to pass savings onto customers by keeping costs low. If an item doesn’t sell well, it is (often to the consternation of some customers) discontinued. A maritime bell is used as a means of communication (one bell = assistance Read more »

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