Trader Joe's

(415)346-9964 33 HARLOW CT
NAPA, CA
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Trader Joe is a privately held chain of specialty grocery stores that began in Pasadena, California and are now peppered across the United States. The first store, then called Pronto Markets, opened in 1958. In 1967 as the business expanded, founder Joe Coulombe changed the name to Trader Joe’s and began the trademark Hawaiian themed decor, complete with staff all wearing Hawaiian shirts. The stores specialize in private label food and grocery items, many of them certified organic and sustainable. Foods are labeled in whimsical accordance to the ethnicity of the products, i.e. “Trader Giotto’s” for Italian, “Trader José’s” for Mexican, “Trader Ming’s” for Chinese, etc. This direct supply method allows them to pass savings onto customers by keeping costs low. If an item doesn’t sell well, it is (often to the consternation of some customers) discontinued. A maritime bell is used as a means of communication (one bell = assistance Read more »

Varietals Produced by Trader Joe's View all

  • Zinfandel

    Parentage of the grape: Crljenak to Austria to America. In the 1970s, claims surfaced that the Italian Primitivo is l...

  • Syrah

    The irony here is that Syrah’s origins could give Carmen Sandiego a run for her international wallet. Syrah’s deepest...

  • Sauvignon Blanc

    Sauvignon Blanc is widely grown in California -- at over 15,000 acres, it’s now the third most planted variety -- and...

  • Cabernet Sauvignon

    “King of the Red Wine Grapes.” The colonizer of the vineyards, pushing native wine grapes into its shadows. The Caber...

  • Chardonnay

    British wine writer and critic, Jancis Robinson, once noted that throughout the 80’s and 90’s in the United States, C...

  • Merlot

    The Occitanian word “merlot” translates to “young blackbird.” An accurate description for this popular, early-budding...

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Trader Joe's on Snooth

  • Keep in mind that Trader Joe's is known for 'Two Buck Chuck', a very cheap wine.  They carry a few decent ones but you should expect to pay $15 and up for decent bottles of wine.  Nice picture, by the way! Read More

    Forum post in the topic Hello Snooth!


  • Valerie, welcome Snooth.It looks like Purple Moon is a private label sold by Trader Joe's.  Reading between the lines of this article, it looks like TJ's comes to arrangements with various wineries to stick the Purple Moon label onto some bottles of wine and, then, sell them in their stores. So, if there is a Trader Joe's close to you, then you ... Read More

    Forum post in the topic Hello Snooth!


  • Hi everyone!  I found this site while searching for where I could buy Purple Moon Merlot. I had been given a bottle and my boyfriend and I enjoyed it last night.  Needless to say it was delicious.  I am not versed in the proper descriptions of how a wine tastes or weather or not is 'dry' or what 'notes' it may have. I am hoping this site will of... Read More

    Forum post in the topic Hello Snooth!


  • The wines of Cariñena may be unknown to you, as they were to me until my recent trip to the region which i reported on here:  Now that I am more familiar with these intriguing wines I've spent some time sharing them with my wine writing friends to get their impressions of the wines, and to see how they might position the wines in the US market. ... Read More

    From the article Carinena's ready to Take Center Stage


  • Laura, that almost sounds dirty.  Good thing the kid is in bed.In honor of the day:Salut a la France And getting a start on Syrah Week.Medium bodied, quite earthy--I dare anybody to give this one any kind of fruit descriptor--fairly tart.  I'll probably be having some cheese in a few minutes (triple cream St. Andre from Trader Joe's) and I'll be... Read More

    Forum post in the topic Whatcha drinking tonight?


  • University of California at Seventeenth and Bristol -- AKA Santa Ana Jr. College.Yes, back then, there were probable no more than a dozen Trader Joe's in the whole world.   I had two that were pretty convenient.  I lived in Santa Ana and I went to college in Fullerton.  There was one in Placentia about a mile from the college.  I know the origin... Read More

    Forum post in the topic Arizona?!


  • Fox, I did not know about the changes at TV.  Thanks for posting the link.  I do remember the Yverdon label, and, probably, had it once or twice.  Gosh, your family shopped at the Santa Ana Trader Joe's--at the corner of Main and 14th?  It ain't there anymore.  Next you'll be telling me where UCSB is.Just returned from the Chino Hills Trader Joe... Read More

    Forum post in the topic Arizona?!


  • AZ Snoother, We don't hate, at least I don't!  When it comes to wine, I'm a fan of good wine from anywhere.  France, Italy, Spain, Portugal, the odd German and Aussie, heck, I had a Slovenian Furmint recently.  South African Chenin?  Got that.  It just has to be tasty and reasonably priced.EMark, although Smith Madrone is old and Terra Valentine... Read More

    Forum post in the topic Arizona?!


  • Hoping that some of you might be able to help me out. I'm going down to AZ for vacation next week. I'm really only broadly planning which areas to go to now, and I really want to nail down some plans so I can have some idea of what we're doing! I know that there is some wine tourism in Arizona. Do you guys know anything about the wines or wineri... Read More

    Forum post in the topic Arizona?!


  • Hi Jack (oh no, now I'm on the No-Fly list),Jon is correct.  The vintage is important.  I made the mistake of buying a 1998 Bertani and held it for several years, and the vintage info implied that it wasn't excellent.  I opened it at Christmas (recently) and it was merely okay.  I have a 2000 Bertani that should be better.  2004 was a good year ... Read More

    Forum post in the topic Italian Wine Dinner


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