Three Thieves

You may have heard the tale of the Three Thieves, three regular guys who threw away centuries of tradition and winemaking knowledge, and in the process, changed the wine industry forever. Their story begins in 2001, when the trio—a.k.a Charles Bieler, Joel Gott, and Roger Scommegna—hit upon a brilliant thought. Realizing that there was an enormous excess of great wine being produced by premium wineries, and a flourishing market for quality wine at the $10 price point, they began buying wine from these wineries and creating their own blends, using their own winemaking skills to improve upon the original composition. The three partners got a reputation for ‘robbing’ vineyards blind of high-end varietals, at prices described as a ‘steal,’ and the name “Three Thieves” stuck. Like Robin Hood and his Merry Men, the Three Thieves ‘stole’ from the rich, and made great wine accessible to everyone—from NASCAR fans looking for something to pair with their drive-thru dinners, to soccer Read more »

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Varietals Produced by Three Thieves View all

  • Merlot

    The Occitanian word “merlot” translates to “young blackbird.” An accurate description for this popular, early-budding...

  • Chardonnay

    British wine writer and critic, Jancis Robinson, once noted that throughout the 80’s and 90’s in the United States, C...

  • Malbec

    History of the grape: Some believe Malbec is named after a Hungarian peasant who spread plantings along the French co...

  • Cabernet Sauvignon

    “King of the Red Wine Grapes.” The colonizer of the vineyards, pushing native wine grapes into its shadows. The Caber...

  • Pinot Noir

    “With so voluptuous a perfume, so sweet an edge, they make the blood run hot,” Joel Fleischman, wine columnist at Van...

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