Paul Masson

(559) 662-9000 22004 Rd 24
Madera, CA 93638
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Paul Masson wines from California are infamous for the catchphrase popularized in the 1970s TV ads with actor Orson Welles, “Well sell no wine before it’s time.” The wines are named for the company founder, a French wine-making pioneer who first arrived in San Francisco in 1878. In the late 1880s, he began producing what was then called Paul Masson Champagne of California, which went on to win the 1890 Paris Exposition. From there he established the Paul Masson winery, now the Mountain Winery in Saratoga, CA. Paul Masson Cellars has become a separate brand, still producing the inexpensive line of wines once shilled by Welles, including sparkling wines (which can no longer legally be called “California Champagne”), dry wines such as Rhine Castle and Chablis, brandy, and fortified wines. 

– Description from Amanda Schuster

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Varietals Produced by Paul Masson View all

  • Zinfandel

    Parentage of the grape: Crljenak to Austria to America. In the 1970s, claims surfaced that the Italian Primitivo is l...

  • Palomino

    History of the grape: Palomino is split into three types: Palomino Fino, Palomino de Jerez and Palomino Basto. All of...

  • Chardonnay

    British wine writer and critic, Jancis Robinson, once noted that throughout the 80’s and 90’s in the United States, C...

  • Pinot Noir

    “With so voluptuous a perfume, so sweet an edge, they make the blood run hot,” Joel Fleischman, wine columnist at Van...

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Paul Masson on Snooth

  • Titus, you may also want to touch base with The Mountain Winery, the current manifestation of Paul Masson. Read More

    Forum post in the topic 1936 paul masson and a ?...

  •  other photos of the "still champagne" which I forgot to attach Read More

    Forum post in the topic 1936 paul masson and a ?...

  • Titus, we get these "Can anybody give me any info on this wine that I found. . . ."  Cutting to the chase, I'm not sure I can be helpful.Can you tell if "Martin Ray's" is printed on the label of that one bottle, or do you think it was signed by Martin Ray?If it is an actual signature, I'd have to believe that there are collectors--wine buffs, bo... Read More

    Forum post in the topic 1936 paul masson and a ?...

  • Thanks for the suggestions.  I've read a bit on the history of the winery, Masson and Lefranc and it is quite interesting but, unfortunately, it hasn't helped me place the "still-champagne".  I'm sure that there is an answer to my question in U.C. Davis' collection and I hope to check it out when next I travel north.  Thank you for that.As far a... Read More

    Forum post in the topic 1936 paul masson and a ?...

  • I wonder if anyone can take a guess at the value (or lack of) for these two bottles.  They were salvaged from a cellar where they've lain undisturbed for the past 80 years or so.  There were several other bottles of various wines and spirits, unfortunately, some sort of insects had consumed most of the labels and even a good portion of the corks... Read More

    Forum post in the topic 1936 paul masson and a ?...

  • I have an old Paul Masson California Rare Souzao port (heart shaped) bottle with a bottom sticker that says Cuvée no. 001s do u happen to know anything about this bottle?? I would appreciate anything u can tell me. Thanks

    Comment by 2120288Snoother 2120288 2120288 Snoother 2120288

  • So this wine goes from not being sold before its time to being drunk well after ... I'm mildly curious. Paul Masson used to sell some of their wines in these carafes with a pop-off metal lid.  My parents bought a few for the carafes--they also drank a fair bit of that kind of wine at the time.  They might even still have the carafes.  I don't t... Read More

    Forum post in the topic 1978 Wines Found

  • Were those cases stashed for posterity or just forgotten? Let's see, ... Orson Welles was doing those Paul Masson commercials.  Somebody liked them enough to buy a case of Chardonnay.&nbs Read More

    Forum post in the topic 1978 Wines Found

  • Don't automatically think the '78 Paul Masson should be dumped. Open a couple of bottles, drink, let sit awhile then drink again. There's definitely chardonnay that is still drinkable after 40 years, though it would need to be made well and stored properly. Odds aren't in favor, but stranger things have happened.Also have another bottle handy yo... Read More

    Forum post in the topic 1978 Wines Found

  • While going through my grandmother's basement, we found 2 cases of wine. ... bottled), and the second, Paul Masson Monterey County Chardonnay 1978 (Second Bottling). I've not been able to find anything out about the latter. I am not a Chardonnay drinker, but was wondering what, if any, value there was ~ 40 years later for the Paul Masson - or ... Read More

    Forum post in the topic 1978 Wines Found

  • Post here about wines that used to satisfy, but for whatever reason (corporate ... if more widely distributed.Paul Masson and Christian Brothers and Italian Swiss Colony.Caymus. Oh how the mighty have fallen.CA chenin blanc and charbono.&nbs Read More

    Forum post in the topic "Whatever happened to..."

  • Can you still buy Paul Masson champagne

    Comment by 1966474Snoother 1966474 1966474 Snoother 1966474

  • Am looking for Paul Masson Rhine Castle, California Rhine Wine. Is it still bottled and sold? If so, where...and if not what has it been replaced by?

    Comment by 1927446Hal Holtz 1927446 Hal Holtz

  • Can one still purchase paul masson rare cream sherry? I've searched all my local liquor stores

    Comment by 1900234Snoother 1900234 1900234 Snoother 1900234

  • Orson Welles was one cool dude of a spokesperson for Paul Masson wines. L L Jackson

    Comment by 1891223Snoother 1891223 1891223 Snoother 1891223

  • l want buy this wine,pls call me 00852-93571361 (mrs so )

    Comment by 1884054Snoother 1884054 1884054 Snoother 1884054

  • Maybe it was called Paul Masson Sparkling Chablis (instead of Cracklin' Chablis)? Does anyone remember this Chablis?

    Comment by 1572407IAmACabLover 1572407 IAmACabLover

  • Where can I find a bottle of Paul Masson Cracklin' Chablis? I used to get it around 1976 - 1986 but have been unable to find it since then.

    Comment by 1572407IAmACabLover 1572407 IAmACabLover

  • I have enjoyed drinking Paul Masson Rhine Castle wine for several years. Although I have tried more expensive, they can not compare. If, in fact, you have discontinued production I'm very disappointed and wonder why! Reading other comments, it sounds like I'm not the only one enjoying this wine. I live in Michigan, and if you are still produci...

    Comment by 1301539Snoother 1301539 1301539 Snoother 1301539

  • I have been drinking Rhine Castle for 40 years. Please continue making this wine and shipping to Texas. I am lost without it

    Comment by 1272243kathyb27 1272243 kathyb27

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