Martini & Rossi


Martini & Rossi is an iconic Italian brand of wine and vermouth, founded by Alessandro Martini and Luigi Rossi in the mid 1800s in Turin. In 1863, they produced their first vermouth, a blend of herbs and botanicals in fortified wine, which was met with instant success in the Piedmont cafes where it was introduced, during what became “aperitivo hour.” Eventually the brand expanded internationally and continued to grow throughout the 20th century. Of course, anyone who was around in the 1970s and 80s is familiar with the ubiquitous Martini & Rossi Asti Spumante ad campaigns, which introduced a worldwide audience to the slightly sweet style of Piedmontese sparkling wine. Their vermouths (available in rosso, blanco, rosato and extra dry) continue to be favorites as aperitifs and in cocktails, a go-to bartender favorite. In addition to the Asti Spumante style, they also produce dry Prosecco, sparkling rosé and a popular off dry Moscato. 

– Description from Amanda Schuster

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  • Lagrein

    First mentioned in the 17th century in the records of the Muri Benedictine monastery, this variety may hail from the ...

  • Cabernet Sauvignon

    “King of the Red Wine Grapes.” The colonizer of the vineyards, pushing native wine grapes into its shadows. The Caber...

  • Prosecco

    History of the grape: References to a lightly sparkling wine in the Veneto date back to the 1100s, but it was much sw...

  • Muscat Blanc À Petits Grains

    History of the grape: From Greece, Muscat was brought into Crimea in the Soviet Union where it was spread into what i...

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