Ciroc Vodka

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Cîroc is a brand of vodka produced in France from cold-fermented, “snap frost” grapes: Mauzac Blanc from Gaillac, and Ugni Blanc from Cognac. While it is not uncommon to produce vodka from fruit, it is fairly uncommon on the global marketplace, where most vodkas are from grains or potatoes. It is also said to be distilled five times for an ultra smooth finish.
The product soared in popularity when rapper/actor Sean “P. Diddy” Combs became the brand ambassador in 2007. He is famous for declaring the brand the “Official Vodka of New Year’s.” 
– Description from Amanda Schuster

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