February 2008
[I'm excited to welcome and present Giampiero Nadali, author of the renowned Italian wine blog, Aristide, to the Snooth community. Giampiero is a marketing and interactive communications expert. In his blog he writes passionately about wine from an outsiders and consumer-oriented... Read more[I'm excited to welcome and present Giampiero Nadali, author of the renowned Italian wine blog, Aristide, to the Snooth community. Giampiero is a marketing and interactive communications expert. In his blog he writes passionately about wine from an outsiders and consumer-oriented point of view.]
Dear Snoothers, hallo from Italy, Europe. The best place to live if you like wine and food. Your Italian guest blogger here at Snooth, hailing from Verona, north east of Italy. Thanks to William Shakespeare, Verona was the stage of Romeo & Juliet, a tragedy based on love and passion. Verona, in few weeks, will stage another "big story" about a great passion: the 42nd Vinitaly. Passion for wine and effective business: that's the marketing formula excogitated by its organizers (VeronaFiere) this year. This is the blend of the International Wine and Spirits Exhibition, the largest event in the world (challenging the leadership of Bordeaux's Vinexpo in France).
The figures of the 2007 event were quite impressive: 38,000 international operators out of of total of 145,000 from 101 countries (+15% compared to 2006); about 4,300 companies from 32 countries over an area that - thanks to expansion in 2006 and 2007 - now totals 86,000 square meters net.
It's a great moment for exporting Italian wines worldwide, with export trends in unbroken growth. In the period January-September 2007, data published in December 2007 by ISTAT (National Statistics Institute), saw exports in 2007 come to almost 2.49 billions of Euros (about 3.66 billions of dollars, +10% compared to the same period 2006). In US, Italian wines are leading the ranking of international importers, maintaining this market leadership since 2006.
Dear Snoothers, if you are planning to visit Italy during next weeks, don't miss your chance to join this big wine party in Verona.
You'll find business opportunities and glamour occasions: prestigious tastings characterise the days of the event, with “vertical tastings” of selected Italian wines focusing on excellence, from top emerging Italian wineries. And many other social life opportunities will spread in the ancient downtown, the historic heart of Verona.
In the meanwhile, the stage will be focused on the International Wine Competition, scheduled 26-30 March 2008. As of 2007, the competition had 105 medals awarded out of more than 3,500 participants from 30 different countries. The last edition was won for the first time by an Australian company: Wyndham Summer based in Rowland Flat. Other past winners were: Segura Viudas di Torrelavit (2006, Spain), Italian producers Cantine Marchesi di Barolo (1993), Banfi di Montalcino (1994, 1995, 1996, 2000), Tasca D'Almerita (1997), Cantine Tollo (1999), Azienda Vinicola Miceli (2004) and Cavit (2005), American Ernest & Giulio Gallo Winery (1998, 2001, 2002) and Vineland Estates Winery (2003, Canada).
And please, don't forget to contact me if you are in Verona those days... (hide)
