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Nemiroff Original Vodka

Member Review by drinkemporium:

Every week it seems you hear about new vodkas that have been distilled a various amount of times or infused with another wonderful fruit that is the next big thing. Here at the Vodka Emporium there is one brand that we cannot get our heads round. Ladies and Gentlemen I present to you Nemiroff, the number one Ukrainian vodka. What many people don’t realise is that Nemiroff is one of the vodkas that convinced us to start the Vodka Emporium in the first place. Here was a vodka that was head and shoulders above the usual suspects kept behind typical bars to be found up and down towns in the UK. If I’m honest we only tried because of the unusual bottle, so it was a complete accident! It was after this that we started seeking out the more unusual vodkas, then where to find them under one roof, or website as such. So really Nemiroff Vodka was one of the reasons I'm here today writing this blog. Anyway I really should get back to the original reason for this blog. Every now and again you hear a rumbling from Eastern Europe that Nemiroff is going to be the Number one vodka in the world and steal the crown from Smirnoff. One hell of a statement to make when you consider that at the moment they need to be selling more than 220million more bottles a year to achieve this. The main issue with Nemiroff isn’t the quality of the products themselves but where and how they position them in the marketplace. I've yet to meet anyone that can truly see where it currently sits amongst other products in the marketplace today. Interestingly many people that have tried it think it’s a much more premium product than the price suggests. Certainly the Nemiroff Black as many call it is extremely good quality for its price point which at the Vodka Emporium is £15.50. This puts it firmly in the market of Russian Standard, Smirnoff and Stolichnaya and without fail wins every time when sampled. When we get to the premium Nemiroff LEX we get similar results when its up against vodkas in the £20.00-£30.00 market. Here as many of you know is an area dominated by Grey Goose and Belvedere. In my opinion as well as a majority of others it beats both in quality and smoothness, the only vodka in this price bracket that truly stands up to it is the Kazakhstan Vodka, Snow Queen. I think you'll be getting the impression by now that on paper it should be straight forward for Nemiroff to be a major player. The biggest reason it consistently fails to hit the mark is a poor supply chain out of Eastern Europe. The last time I had a rep call me from a new importer of Nemiroff it sounded to good to be true about the extended range and availability but in the end the delays were getting ridiculous. We still stock four of the products but have to snap up any stock that happens to turn up in warehouses throughout the UK. How can you possibly sell another 220 million bottles when your current sales can’t be kept up with? To sum it all up Nemiroff have an advantage with quality of the product and an established market in Eastern Europe to play the heritage card. The negatives are that consumers don’t know what they are buying as there is no marketing or personality behind the name. The impression is just a rip off Smirnoff but this just isn’t the case. We'd really like to see Nemiroff succeed but as it stands in 2009, 3 years after the idea of the Vodka Emporium was born they have got no further. If there’s anyone from Nemiroff reading this then give us a call! It really is worth the money to try this product, I'm a great fan of the Nemiroff LEX but you wont be disappointed with the Nemiroff Black either. We'd really like to hear from vodka enthusiasts for your input as well as any topics in the Vodka world you might want us to mull over and say our piece.

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Nemiroff Vodka Distillery:
Nemiroff is one of the largest producers of alcohol products in Ukraine, exporting its products to 55 countries worldwide. In 1872 the world famous distillery was lunched in the town of Nemirov by Gregoriy Stroganov - Assistant Commander of Defence Minister in the Imperial Russian Army. By the end of 19th century Nemiroff was the key supplier of vodka to Russian Tsar’s house. In 1921 Nemiroff d... Read more
Nemiroff is one of the largest producers of alcohol products in Ukraine, exporting its products to 55 countries worldwide. In 1872 the world famous distillery was lunched in the town of Nemirov by Gregoriy Stroganov - Assistant Commander of Defence Minister in the Imperial Russian Army. By the end of 19th century Nemiroff was the key supplier of vodka to Russian Tsar’s house. In 1921 Nemiroff distillery was acquired by The Soviet government and later became the most popular distillery in the USSR. In 1992, after management buyout Nemiroff started its rise into the leading vodka producer worldwide, dedicated to quality and unique alcohol recipes. The company cites growth rates of over 40% per year in 2003 and 2004 earned the designation of International Fastest Growing Alcohol Brand from the World Millionaires Club, among alcohol brands that sold more than 1 million cases. The growth of more than 40% a year enabled the company to move up from the 33rd to 13th position in the world alcohol producer's rating in just over three years. By 2005 Nemiroff climbed to the 4th position, being outsold only by Smirnoff, Stolichnaya and Absolut. According data published by The IWSR Drinks Record magazine, at the end of 2006 Nemiroff became the second largest vodka producer in the world, trailing only Smirnoff. In 2009 Nemiroff Holding celebrated one year from the start of production in Russia. The brand portfolio of products produced under the international brand Nemiroff consists of 28 items. The main trademarks are Nemiroff Original, Ukrainian Honey with Pepper, Ukrainian Birch Special, Nemiroff Premium, and Nemiroff LEX. In 2009 Ultra LEX was introduced on the market as revolutionary purest vodka ever, produced by unique recipe. The history of vodka in Russia began in 1386 when Genoese merchants first brought “aqua vitae” to Moscow. Instead of grapes, Russians used rye to extract ethanol, thus the Russian called vodka “bread wine” at first. Back then vodka was frequently flavored with herbs, berries or spices, and in 16th-17th centuries anise vodka was very common. A classical definition of vodka is “a drink of water and ethanol, containing a small amount of impurities, sometimes with berry or fruit flavorings as well as spices.” The alcohol content may range from 35 to 56 percent. But there is much more to know about the beloved drink of the Slavs. Read less

Member Reviews for Nemiroff Original Vodka

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Snooth User: drinkemporium
26588734
4.00 5
09/28/2009

Every week it seems you hear about new vodkas that have been distilled a various amount of times or infused with another wonderful fruit that is the next big thing. Here at the Vodka Emporium there is one brand that we cannot get our heads round. Ladies and Gentlemen I present to you Nemiroff, the number one Ukrainian vodka. What many people don’t realise is that Nemiroff is one of the vodkas that convinced us to start the Vodka Emporium in the first place. Here was a vodka that was head and shoulders above the usual suspects kept behind typical bars to be found up and down towns in the UK. If I’m honest we only tried because of the unusual bottle, so it was a complete accident! It was after this that we started seeking out the more unusual vodkas, then where to find them under one roof, or website as such. So really Nemiroff Vodka was one of the reasons I'm here today writing this blog. Anyway I really should get back to the original reason for this blog. Every now and again you hear a rumbling from Eastern Europe that Nemiroff is going to be the Number one vodka in the world and steal the crown from Smirnoff. One hell of a statement to make when you consider that at the moment they need to be selling more than 220million more bottles a year to achieve this. The main issue with Nemiroff isn’t the quality of the products themselves but where and how they position them in the marketplace. I've yet to meet anyone that can truly see where it currently sits amongst other products in the marketplace today. Interestingly many people that have tried it think it’s a much more premium product than the price suggests. Certainly the Nemiroff Black as many call it is extremely good quality for its price point which at the Vodka Emporium is £15.50. This puts it firmly in the market of Russian Standard, Smirnoff and Stolichnaya and without fail wins every time when sampled. When we get to the premium Nemiroff LEX we get similar results when its up against vodkas in the £20.00-£30.00 market. Here as many of you know is an area dominated by Grey Goose and Belvedere. In my opinion as well as a majority of others it beats both in quality and smoothness, the only vodka in this price bracket that truly stands up to it is the Kazakhstan Vodka, Snow Queen. I think you'll be getting the impression by now that on paper it should be straight forward for Nemiroff to be a major player. The biggest reason it consistently fails to hit the mark is a poor supply chain out of Eastern Europe. The last time I had a rep call me from a new importer of Nemiroff it sounded to good to be true about the extended range and availability but in the end the delays were getting ridiculous. We still stock four of the products but have to snap up any stock that happens to turn up in warehouses throughout the UK. How can you possibly sell another 220 million bottles when your current sales can’t be kept up with? To sum it all up Nemiroff have an advantage with quality of the product and an established market in Eastern Europe to play the heritage card. The negatives are that consumers don’t know what they are buying as there is no marketing or personality behind the name. The impression is just a rip off Smirnoff but this just isn’t the case. We'd really like to see Nemiroff succeed but as it stands in 2009, 3 years after the idea of the Vodka Emporium was born they have got no further. If there’s anyone from Nemiroff reading this then give us a call! It really is worth the money to try this product, I'm a great fan of the Nemiroff LEX but you wont be disappointed with the Nemiroff Black either. We'd really like to hear from vodka enthusiasts for your input as well as any topics in the Vodka world you might want us to mull over and say our piece.


Snooth User: BVWineS
158389450
5.00 5
06/24/2009

The Best true casual vodka. Great value. Most popular producer in Europe.


Snooth User: tamcg1
7966823
5.00 5
03/12/2011

I usually don't like vodka. I recently had Nemiroff at my favorite bar. I've ordered it 5 times within a week. It is the best vodka I had that wasn't in a girly drink with several other mixers or other alcohol beverages.


Snooth User: Jessica45730
10642838
5.00 5
12/21/2008

Five glasses


External Reviews for Nemiroff Original Vodka

External Review
Source: Luxurious Drinks
09/04/2013

Nemiroff Vodka Original 1000ml 40,0% Alcohol is a Premium Vodka offered by Luxurious Drinks.



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