The origins of the Morlet family in the Champagne region of France are difficult to precisely retrace. It is certain, though, that the Morlet family has been cultivating vineyards in Avenay-Val-d'Or since the early 1800's. Although the family always made its own wine, the majority of the grape production was sold to the Grandes Maisons of Champagne. At that time, the market for selling grapes w... Read more
The origins of the Morlet family in the Champagne region of France are difficult to precisely retrace. It is certain, though, that the Morlet family has been cultivating vineyards in Avenay-Val-d'Or since the early 1800's. Although the family always made its own wine, the majority of the grape production was sold to the Grandes Maisons of Champagne. At that time, the market for selling grapes was poor. In order to supplement the family's income, Auguste Morlet, an orphan from an impoverished background, worked as a gardener. In addition, he planted, in between his own grape vines, vegetables that he sold each year at the weekly farmers market.
It was one of Auguste's sons, Gaston Morlet, who is truly the founder of Champagne Pierre Morlet. Throughout the ups and downs of nature, wars, famines, and economical hardships, Gaston focused the activities of the family toward viticulture, becoming the family's exclusive occupation. They eventually created their own label, and began making their own wines.
Gaston's only child, Pierre, displayed a great enthusiasm and determination for the vineyards and the wines. Seeing his son's passion, Gaston decided to name the Champagnes after him. Indeed, it is Pierre Morlet who created the style of Champagne that the family is known for today.
Pierre's objective was to establish high quality vineyards in the center of the Champagne region. Even then, he understood that a variety of terroirs would lead to the highest quality of wines. While the original family vineyard parcels were situated on the hillsides of Avenay-Val-D'Or, Pierre purchased additional vineyard blocks located at even higher elevations known as Mutigny. Aided by his son, Eric Morlet, Pierre undertook the arduous tasks of clearing and leveling the land. Eric Morlet carried out a second phase of purchasing and clearing wooded parcels in the 1980's. These parcels of land were located on the opposite hillside of Mutigny (near Mareuil-sur-Ay) and on the hillsides of Aÿ.
Today, the powerful and harmonious style of Champagnes "Pierre Morlet" is continued by yet another generation. In 1992, Eric's eldest son, Luc Morlet, reinstated his grandfather's use of partially aging the wines in demi-muids barrels. When Luc moved to California to marry his American fiancée Jodie and to begin his career making wine in the United States, Eric's youngest son, Nicolas Morlet, continued to fine-tune the winemaking techniques, and as a result, the Champagnes won many prestigious awards. The middle son, Paulin Morlet oversees all vineyard and wine operations.
After four generations, Champagne Pierre Morlet et Fils has become synonymous in France for authentic and handcrafted Champagnes. Now, wine connoisseurs around the world are discovering the unique harmony of Pierre Morlet Champagne. Read less