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Moet & Chandon Nectar Imperial "Do Not Drop" Virgil Abloh Rose

Winemaker's Notes:

This Fall, Moët will launch a new collection of limited-edition bottles: Moët & Chandon c/o VIRGIL ABLOH™. As founder of Italian streetwear label Off-White and the newly appointed artistic director of menswear at sister LVMH French House, Louis Vuitton, Abloh will debut custom-designed bottles of Moët Nectar Imperial Rosé – the #1 selling rosé Champagne in the US. The unveiling will mark the fashion innovator’s first-ever liquor brand collaboration.Over the last year, Abloh has worked alongside the house of Moët & Chandon to develop an eye-catching all-white spin of the classic gold-labeled rosé bottle. Showcasing the Champagne’s prominence, the bottle bares the playful warning “DO NOT DROP”.“I see the bottle design as a piece of artwork, rose champagne as something precious as gold, should be treated with care - “Do Not Drop”— Virgil Abloh

Region: France » Champagne

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Winery: Moët & Chandon
Color: Rosé
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Moët & Chandon:
  Moet & Chandon is one of the most well-known luxury champagne producers in the word. With over 2,500 acres of vineyards and an annual champagne production of 26,000,000 bottles, Moet & Chandon lives, breathes, and, of course, drinks champagne. The House of Moet was founded in 1743 by Claude Moet, but it wasn’t until his grandson, Jean-Remy Moet, took over that the co... Read more
  Moet & Chandon is one of the most well-known luxury champagne producers in the word. With over 2,500 acres of vineyards and an annual champagne production of 26,000,000 bottles, Moet & Chandon lives, breathes, and, of course, drinks champagne. The House of Moet was founded in 1743 by Claude Moet, but it wasn’t until his grandson, Jean-Remy Moet, took over that the company really took off and became an international luxury brand. Jean-Remy Moet strove to bring the pleasure of champagne to everyone he could, forming partnerships with both French and international clients on a regular basis. When Jean-Remy Moet sold the House of Moet to his son Victor Moet and his son-in-law Pierre-Gabriel Chandon in 1833, the ensuing partnership formed Moet & Chandon. Shortly after the new branding, in 1842, Moet & Chandon released its first vintage champagne, leading the way to even higher-quality champagne. In 1921, they produced their first prestige cuvée under the brand Dom Pérignon, named after a Benedictine monk who was an important pioneer for champagne. The first vintage released for sale was in 1936, and today it is managed by winemaker Richard Geoffroy. Read less

This Fall, Moët will launch a new collection of limited-edition bottles: Moët & Chandon c/o VIRGIL ABLOH™. As founder of Italian streetwear label Off-White and the newly appointed artistic director of menswear at sister LVMH French House, Louis Vuitton, Abloh will debut custom-designed bottles of Moët Nectar Imperial Rosé – the #1 selling rosé Champagne in the US. The unveiling will mark the fashion innovator’s first-ever liquor brand collaboration.Over the last year, Abloh has worked alongside the house of Moët & Chandon to develop an eye-catching all-white spin of the classic gold-labeled rosé bottle. Showcasing the Champagne’s prominence, the bottle bares the playful warning “DO NOT DROP”.“I see the bottle design as a piece of artwork, rose champagne as something precious as gold, should be treated with care - “Do Not Drop”— Virgil Abloh

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