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DOON... To Earth Poster NV

Winemaker's Notes:

In October 2008, we have produced an advertisement for The Wine Spectator, (1) “Doon to Earth,”(2) which treats of the recent history of the company. Now, this is a rather big deal,(3) not the least because of my prior innings with the Wine Spec.(4) In candor, the motivation for this initiative was partially to re establish diplomatic relations with the magazine, but, more significantly, to tell the story of the great transformation that has occurred at Bonny Doon in the last two years. _____________ (1) An utterly unprecedented occurrence. I had previously imagined that I would advertise in the Spectator when the Vinferno froze over. (2) Also formatted as a handsome poster, available for a very modest fee. (3) The cost of advertising in the Wine Spec is a non-trivial expense for a smallish operation, such as ourselves. (4) In the last episode of The Vinferno, “Satannin” was feasting on the eyeballs of Marvin Shanken, publisher of The Wine Spectator, as part of a “blind tasting.”

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Bonny Doon Vineyard:
Based in Santa Cruz, the heartland of New Age thinking and dreaming, Bonny Doon Vineyard has a not so surprising history of idealism and innovation. Founded in 1983 by Randall Grahm, Bonny Doon is known for strikingly original wines made from “lesser” known grape varieties, the so-called vinous Ugly Ducklings. Originally focused on pinot noir, Bonny Doon Vineyard made its mark on the vinous wor... Read more
Based in Santa Cruz, the heartland of New Age thinking and dreaming, Bonny Doon Vineyard has a not so surprising history of idealism and innovation. Founded in 1983 by Randall Grahm, Bonny Doon is known for strikingly original wines made from “lesser” known grape varieties, the so-called vinous Ugly Ducklings. Originally focused on pinot noir, Bonny Doon Vineyard made its mark on the vinous world with its pioneering work with Rhône varieties and innovative production techniques. Since the adoption of Biodynamic® farming practices in 2004, Bonny Doon Vineyard wines evince a deeper sense of place, complexity, varietal expression and a noticeable sense of organization. We invite you to share in our most passionate and terrestrial expressions ~ the wines of Bonny Doon Vineyard. To all our Big House and Cardinal Zin Fans: In an effort to return to our roots and re-focus on the production of unique and distinctive, biodynamically produced wines truly expressive of place, President and Winemaker Randall Grahm of Bonny Doon Vineyard sold the rapidly growing BIG HOUSE and CARDINAL ZIN brands in July 2006 to the Wine Group, a management-owned wine company based in San Francisco. “I had been raving on long enough about the transcendental value of terroir; it was time to translate mere words into deeds. Today, the winery is much smaller, just 35,000 cases (and shrinking) we’re making fewer kinds of wine and we’re highly focused on making the most soulful wines we can possibly muster – wines of vibrant vitality, a deeper sense of place and life force.” Read less

In October 2008, we have produced an advertisement for The Wine Spectator, (1) “Doon to Earth,”(2) which treats of the recent history of the company. Now, this is a rather big deal,(3) not the least because of my prior innings with the Wine Spec.(4) In candor, the motivation for this initiative was partially to re establish diplomatic relations with the magazine, but, more significantly, to tell the story of the great transformation that has occurred at Bonny Doon in the last two years. _____________ (1) An utterly unprecedented occurrence. I had previously imagined that I would advertise in the Spectator when the Vinferno froze over. (2) Also formatted as a handsome poster, available for a very modest fee. (3) The cost of advertising in the Wine Spec is a non-trivial expense for a smallish operation, such as ourselves. (4) In the last episode of The Vinferno, “Satannin” was feasting on the eyeballs of Marvin Shanken, publisher of The Wine Spectator, as part of a “blind tasting.”

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