American Harvest Organic Spirit Vodka NV
A new vodka release from the company that built Grey Goose into a monstrous vodka empire is an extremely significant event. After selling Grey Goose to Baccardi (and waiting for a non compete to expire), Sidney Frank returns with an all new product aimed directly at besting the very beast it helped create. The model is oddly familiar: this time, rather than espousing the virtues of French vodka, American Harvest Organic Spirit reflects the virtues of being an American spirit. From the use of “American” in the brand title to a miniature American Flag on the bottom front of the bottle, American Harvest is clearly trying to position itself as being AMERICAN.