Wine Mobile Apps

Do You Have an App For That?

Chances are you should, or should at least be listed on an app friendly site.

It comes as no surprise that young people are avid app users, but it might be a little surprising to find out that men use mobile apps more frequently than women. Why is that important you ask? As our previous research revealed, while women buy the majority of wine in America, men buy the more expensive wine.

When making decisions about buying pricier bottles, people are coming to rely more heavily on accessible information. This is just what drives the explosion of app development.

What you may not know, or be willing to face, is that having YOUR information in YOUR customers' hands is important. You know your customers and you know your products, so why wouldn't you want to be able to control the message for one and about the other.

Besides, just think of the added benefits. With an app, you are able to message users about upcoming events, sales and discounts. Or you can help your customers find out more about your products, whether that means using your own original content or referring them to a winery's website. Not only are you fulfilling the needs of your customers by doing so, you are also taking some of the heavy lifting off the backs of your employees at the same time. It is a classic win-win.

One further point to consider is that customers who shop online use apps more often, creating a great way to expand your customer base. But it gets better. People who use apps also purchase wine more frequently. If you've been thinking about mobile applications, now is the time to get aligned with a good product or consider building one yourself. You'll retain your customers while attracting more, you'll generate sales, and you'll augment customer experience while lowering the demand on your employees.

No it's not inexpensive, and it can be a daunting task, but if done well, mobile applications for retail wine sales can yield great rewards. Something to think about as we fight through the (hopefully) busy holiday season.

Previous: Marketing on Social Networks–good investment or waste of time?

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EAST COAST
Lisa Gorkin
Merrill Research
650-954-2940
lgorkin@merrill.com
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Patrick Merrill
Merrill Research
650-954-2932
pmerrill@merrill.com

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By downloading this report you agree to sign-up for our free biweekly industry newsletter; you can unsubscribe at any time.

To purchase the full report, please contact:

EAST COAST
Lisa Gorkin
Merrill Research
650-954-2940
lgorkin@merrill.com
WEST COAST
Patrick Merrill
Merrill Research
650-954-2932
pmerrill@merrill.com

What is the Grapes and Grain Opinion Panel?

The largest consumer panel in North America dedicated to wine and spirits drinkers, created by Snooth Media and Merrill Research.

The panel includes 10,000 people from every state in the U.S., as well as a limited number of people in Canada and the U.K. Nine in ten are core wine drinkers (drink wine weekly or more).






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