Grapes & Grain Summary Report 2012

Download The Grapes & Grains Study Topline Report for Free

Grapes & Grain Wine Consumer Usage & Attitude Study

The first survey utilizing the Grapes & Grains panel is the Consumer Usage & Attitude Study, fielded in August 2011. The study had 4,152 respondents and focused on general wine purchase and consumption behavior. Due to the large number of respondents we were able to segment the results by the following variables: age, income, gender, marital status, employment, political leanings, sexual orientation, online buying, kids/no kids, buying frequency, and buying volume and price points paid for wine.

Study Methodology

  • 4,152 online surveys
  • 94% U.S., 6% Canada
  • Surveys were completed between August 15 and August 29, 2011
  • Average survey length was 17 minutes

Target Audience Respondents were required to meet all of the following criteria:

  • 21+
  • Core wine drinkers (drink wine at least once a week)
  • Our previous research shows that core drinkers account for 90%+ of all US wine consumption volume
  • Responsible for purchasing wine at retail for household
  • Purchased 2+ bottles of wine (750 ml) in a store in the past 6 weeks

The Grapes & Grain 2012 Wine Consumer Usage & Attitude Detailed Report contains 75 pages of findings and results.

By downloading this report you agree to sign-up for our free biweekly industry newsletter; you can unsubscribe at any time.

To purchase the full report, please contact:

EAST COAST
Lisa Gorkin
Merrill Research
650-954-2940
lgorkin@merrill.com
WEST COAST
Patrick Merrill
Merrill Research
650-954-2932
pmerrill@merrill.com

Download the Free Summary Report

  • Need to know insights
  • Consumer opinions
  • Buying influences and behaviors

By downloading this report you agree to sign-up for our free biweekly industry newsletter; you can unsubscribe at any time.

To purchase the full report, please contact:

EAST COAST
Lisa Gorkin
Merrill Research
650-954-2940
lgorkin@merrill.com
WEST COAST
Patrick Merrill
Merrill Research
650-954-2932
pmerrill@merrill.com

What is the Grapes and Grain Opinion Panel?

The largest consumer panel in North America dedicated to wine and spirits drinkers, created by Snooth Media and Merrill Research.

The panel includes 10,000 people from every state in the U.S., as well as a limited number of people in Canada and the U.K. Nine in ten are core wine drinkers (drink wine weekly or more).

Snooth Media Network