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Snooth User: Giacomo Pevere

Winery and wines

Posted by Giacomo Pevere, Dec 10, 2011.

Hi, searching on sooth some winery or wines i find a lot of result with wrong names, info, vintages.

How we can fix it? For example, iwas curious to find ratings about bottles of a my friend winemaker and i have find lot of wrong wine names, just for example that's one of it: "Refosco Dal Peduncolo Rosso-Zof Rotwein-Trocken Italien-Friaul-Colli Orientali del Friuli DOC Azienda Agricola Zof Refosco Dal Peduncolo Rosso Autochtone Rebsorte Aus Friaul 2008"


Of course that's not the wine name. It's possible for us to fix that things when we find it? Maybe like wikipedia.


Reply by JonDerry, Dec 10, 2011.

This is a complaint that many, if not all of us have. From what I understand it's a sort of aggregation of all the names, including mis-spells out there, so unfortunately it's not yet a great tool for looking up wines.

Reply by Giacomo Pevere, Dec 10, 2011.
Edited Dec 10, 2011

I don't know how snooth database works but, searching a winery and find hundred or thousand of results in not so usefull. If i search a well know winary like italians i can handle it and find the right one but how can i do with Usa producers for example?

Will be a nice can fix somehow this hundred of no sense results.

Reply by JonDerry, Dec 10, 2011.

We're certainly glad you bring this up, the sooner Snooth can work on making changes the better and more respected the website will be. However, sometimes issues like this can so easily be dusted under the rug with so many other short term concerns. This is something that will help Snooth a lot in the long term.

Reply by dmcker, Dec 10, 2011.

giacobbe, good to bring this up. If we keep bumping this thread perhaps Mark or Chris or even the CEO may come out to make a statement from Snooth. This has always been a problem for Snooth and has contributed to people not taking it seriously as a wine research resource. Would be very interested to hear how Snooth intends to improve/revamp things in this area while maintaing their business model...  ;-)

Reply by Chris Carpita, Dec 11, 2011.

This topic deserves a thorough response. I don't think we've really communicated how much work we're doing on a daily basis to clean up the wine database on Snooth.

One of the significant mechanisms that we've employed within the last few months is a tool that enables our data team to rapidly evaluate and remove duplicates from the Snooth database.  Over the last 3 months, we've removed 335k duplicates out of the 4 million active wines on Snooth.    The usage of this tool has ramped up within the last few weeks because we've expanded our data team.  This is not something that will improve dramatically overnight, but we are definitely on track to improve the quality of information on Snooth substantially, by merging poor quality wine records into high quality master records.

Another very important mechanism that can be employed is the ability to "lock down" a winery's wines on Snooth - an ability we offer as an opt-in to winery partners at this time, but will be expanded to include all wine information in the future.  I'm mentioning this as a specific step we've taken within the last 6 months to improve the quality of search results.

Regarding David's comment about the business model, the wine database is an important part of it - as we improve the data, we'll have better wine pages, so people who land from other sites will have a better experience with the site and be more likely to sign up and engage with the community.  We are not losing sight of this, which is why we've put a ton of effort into it over the course of our existence, and more so within recent times.

As for improvements, we have a few ideas in the (long term) pipeline that will facilitate the ability for members of the community to accelerate the process of cleaning up wine information, if they choose to do so:

1) Make editing of wine information quick and easy by improving the interface.  This includes easier removal/merging of duplicate wines.  As of now, we essentially have wiki-style functionality for moderators, but it is buried under more complexity than we would like.

2) Expose the data rules that we use to clean up wine information, and push them more into the province of the public.  Enable members of the community to create rules that can clean up a lot of wine information with relatively little effort.  Example:  Wines with "Yellowtail" or "Yellow Tail" in the name are made by "Casella Wines".  Make these rules visible to all members so they can be monitored.

3) Quick flagging of bad listings, spammy/incorrect/duplicate reviews and other posts on the site.  I'm sure this would be useful in the forum as well.

4) Recognition and benefits for members of the community who improve the Snooth database.  This may be translate to powerful abilities, ad-free experiences, and exclusive access to content. 

Some of these items carry a long-term perspective, and our general course of action day-to-day is to work on apply changes incrementally in a way that the most users get benefits as soon as possible. 

As always, I am curious to hear your thoughts on how we can more rapidly get to the end goal - a perfect and complete wine resource.

Reply by Giacomo Pevere, Dec 11, 2011.

@Chirs: i've liked everything u have written.

I'm not a database specialist but i will say just some ideas.

As u say one of the best thing u can do is merging poor records into right high quality records. I don't have idea about how u can do that.

I've see that winey owners (or managers) can register and than manage somwhow his info. Of course i'm not registered as owner and i don't know what they can do and what they can't. You have talked about an ability to lock down infos (i don't exactly understand who are your "partners") but this can be a huge tool for registered winerys to fix its own records,  locking down records, merging records, erasing records.  I don't know how many winerys u have already registred but that can fix a lot of poor records.

Another change can be on "add wine page", for example the 1st module ask "Full Bottle Label" than u ask for winery name, vintage, type, color, region and varietal. A lot of poor records have all infos on the first module and then none. Maybe some changes can have positive effects on quality records. For example, 15 type at most module and asking just wine name in the 1st module.

A wiki-style function is allow to moderators but will be so unmanageable allow to every user (or create a new rule for a wider group of users) to manage records? Maybe without the ability to clear the records, but only to correct ( maybe with a faster way to refer you poor, double records). Some user around the world able to manage records can be usefull, of course anyone is experienced of his own region/state.


Now a couple of questions:

I don't know if already there's or not (i'm new here) but after adding a wine there's a "edit" option?

I don't know if is a real problem of database or a my personal mistake but a couple of times i had some issues with variety. In Italy we have hundreds of local grapes and of course mostly aren't in your database, now, when i try to add variety not in database after saving wine the record have as variety a different variety of grapes (one already in database and not the right one).

This one for example have as variety "sangiovese" but i have writed a different one "Pignolo".


I hope this helps u. Thanks for your job.
Reply by Chris Carpita, Dec 12, 2011.

@giacobbepavese - I just gave you moderator powers, so you will see edit functionality on the wine pages (in the upper right corner).  Also, on the search page, there's a button below the wine picture labelled "Interact" which contains an edit link.

Regarding the varieties, in a lot of cases there may be an English version of the variety that may be in use.  If you post a list of the missing varieties here, we can have our editor-in-chief Gregory Dal Piaz review them and add them to the database.  We have the varieties and region profiles locked down as of now, for better or worse, though a wiki-style function for changing those might be ideal.

Reply by Giacomo Pevere, Dec 12, 2011.

Thanks! Now i had to take a deeply look to understand how works.

About variety, it's a real huge list. I can do it, give me some time to prepare the list. Can be usefull to split names region by region?

Reply by Giacomo Pevere, Dec 12, 2011.

List is very long, i put list in a new thread, region by region.

Reply by Chris Carpita, Dec 12, 2011.

OK, thank you.  I realized I hadn't answered your question about "winery partners".  These are winery owners/employees who have signed up on to manage their products on Snooth.

Reply by Giacomo Pevere, Dec 12, 2011.


As u can see i have posted long list just a minute ago.

Reply by Gregory Dal Piaz, Dec 12, 2011.

Thanks for the list. Most of these are already in our database but I'll take a look when I have time and see what nneds to be added. Grazie!

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