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Snooth User: PortfolioWines

Wine Showroom in Hong Kong

Posted by PortfolioWines, May 11, 2009.

Hello everyone,

I have this project in Hong Kong that requires your input. As you may already know, Asia Pacific as a wine market is poised to grow exponentially in the next 3 years, and Hong Kong is playing a vital role as a wine hub for the region.

Here's what I would like to realize within 3 months

A specialized Wine Showroom with a tasting room, a wine training room and a demonstration kitchen where authentic regional food can be prepared to match the specific wines of the same region or test wines that will match with Asian cuisine. Additionally, the place can be a venue to accommodate the media and visiting winemakers for interviews and product launches. Given the market's eagerness for wine knowledge, I know this idea is feasible. The showroom can also make direct wine sales.

I would appreciate any expert advice. Serious investors are welcome.



Reply by Philip James, May 12, 2009.

How is wine generally sold in HK? I was told that it was mainly sold via club memberships - ie, people enrolled in a wine club and received several bottles each month. Is that correct?

Reply by PortfolioWines, May 12, 2009.

Hi Philip,
Actually, things have changed over the last 5-7 years. There are several wine shops in the city now, some large ones like Watson's Cellar, Ponti, etc. There is a high percentage of Bordeaux sales over other wines. My focus is to introduce exciting selections to the large emerging new wine consumers who are not Bordeaux-focused. One way to do this is by presenting wine in a different way, such as having an active showroom where customers can discover and learn about wines, as well as understand food/wine matching. There is a great need for wine knowledge among this group and they have few choices. Wine Clubs still exist, but mainly for French wine fans (read: Bordeaux). My goal is to expand the choices available.

Reply by gildak, May 2, 2011.

Hi, I am new to this forum and I just started my new job as a wine trainer in Shanghai. My responsibilities are to educate and train new employees in restaurants and med-sized hotels about wine and how to upsell. This job is new to me and would love to have some experts advise on how to make my trainning classes more interesting. Cheers

Reply by JonDerry, May 2, 2011.

I would say you'd definitely be smart to make sure to keep a significant Bordeaux presence in your project.  It's such a huge region, and probably the most globally significant.  One way you can take advantage of interest in Bordeaux is to focus education on the lesser known areas/labels of Bordeaux because from what I understand there are only a few of the top labels in Bordeaux that the Asian market is targeting, though that number is sure to expand in the near future with the great back to back vintages of 2009 & 2010 to look forward to.

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