There’s an ocean of imported wine out there, so how do you know if something is going to be good or not? While a select few people are familiar with individual producers within a wide range of regions, a slightly larger group just has a firm grasp on the main wine producing regions and sub-regions of the world, yet an even larger group knows they like wine from a specific country or knows they want to try it out. When you don’t consider yourself in that first group, you can learn the names of a few respected importers that you can use a proxy for actually knowing the producer of the wine you are about to buy.

Importers are always popping up and going out of business, but there are a number of reputable firms you can look out for. When I walk into a wine store and am looking for a new imported wine to try, the first thing I do is rotate bottles to look at the back label where the importer information is often stored. There isn’t always a logo on the label as there is in this Kermit Lynch example, but the text should be there. In the US, all imported wine must have some designation of what company imported that particular bottle. Different importers may import the same wine into different states or countries and multiple importers may have the right to import a single wine into the same place, so things can get a little confusing.

I’m mostly familiar with the portfolios of California importers, so this list skews towards the left coast of the US but here are a few of my favorites that I look out for. Some of these importers are distributed nationally.

-Chambers and Chambers – a little bit of everything. In Italy, they even use a consultant named Carla Bocchio who travels around helping them find the best producers. I had the chance to interview Carla a while back when she was in town, so will eventually post this interview on the blog.

-Kermit Lynch – French wines. The famous.

-Winemonger – Austrian wines. I’m still learning about Austrian wines, but there portfolio hasn’t disappointed yet.

-Charles Neal Selections – France

-Cape Classics – South Africa. Between these two SA importers, I think they have most of my favorite wine farms covered.

-Vineyard Brands – South Africa

-Domaine Select – a bit of everything

There are a couple of good articles you can read more on this idea of learning the name of an importer in order to discover new wines: Slate and HalogenLife