Snooth Talk: Wine Peeps Needed

Wine Talk

: Wine Peeps Needed; Posted by wineball, Jul 8.; Hello,

I am working on my thesis for my MBA and need some fellow winos to fill out a short 5-minute survey on your purchasing behavior. To help provide incentive, there will be $50 gift certificates to the wine shop of your choosing randomly given. Please help a fellow wine lover. You will be surprised how quick and easy it is. Plus, it is actually quite interesting.

Just follow this link:

http://www.surveymonkey.com/s.aspx?sm=0bUq8iW2w3M_2bjOdRiEolDA_3d_3d

Thanks,

Wineball

0 392: Reply by GregT, Jul 8.; You left out several options on some of the questions. For example: When purchasing wine in a shop I
1. Buy what is on the shelf
2. Buy what is recommended
3. Research a specific wine

There are more options. For example, to "research" a wine, does that include already knowing the wine? If I go somewhere and I see something I like and buy it, is it just what is on the shelf or something researched? Does the answer hold true for something I knew in another vintage? Or same winemaker? Or same area?

For example, if I see a sangiovese from Margaret River, I'd probably buy it. I know the grape and I know the area, but I have no idea what that grape will do in the area and I'd buy it from curiosity. Or I might see a wine that never got sold for some reason and I know it's not available anywhere else and the price is good. So I'd buy that.

Probably 90 percent of what I buy in a retail store falls into one of those two categories. In fact, for the internet too, a great deal of what I buy falls into those two categories.

4 22: Reply by wineball, Jul 8.; Hey GregT,

The thought process for this question is to determine the level of involvement: low, medium, or high. I will elaborate on the three answers to be more encompassing. Thank you so much for the feedback.

Wineball

10 1154: Reply by dmcker, Jul 8.; I second GregT's comments above, wholeheartedly.

A couple more quibbles.
--I don't ever buy at retail within any single $10 range. Depending on what's available and my needs of the moment, I may buy a $7 bottle, a $200-or-more bottle, or, more likely, anywhere in between.
--I had to choose 'other' to describe what influences my buying decision. No way does any single one of the options available determine things for me. My personal knowledge of a wine, its type and region of origin, and its provenance, as gleaned from all the types of research you refer to, my personal drinking experience over several decades, and my 'intuition' all fuel the decision.

Would be great to hear the results of your survey...

4 22: Reply by wineball, Jul 8.; Hello dmcker,

In terms of my purchasing behavior, I am in the same boat as you. Some times I spend very little and some times I spend huge depending on the setting, timing, mood, etc. Unfortunately, it's hard to quantify these behaviors, so the idea is to answer according to what you usually spend. But I fully understand where you are coming from.

Also, for the question on influences, one can check all applicable answers and are not limited to just one answer. However, the following questions does try pinpoint what is the main influence and it is perfectly acceptable to answer 'other' and add your personal answer.

Also, the involvement question has been revised to be more specific.

Thanks for your participation and I will post the results on Snooth in a couple weeks.

Wineball

10 1154: Reply by dmcker, Jul 8.; Thanks for the timely response, wineball. Good to know that time spent on something isn't just disappearing into cyber space!

I was particularly referring to what I remember to be your Q6, which only allowed a single response. Thus I wrote out an 'other' reply. Was just curious if you might not have wanted to add a potential response allowing for multiple factors. Ditto regarding your price spreads. I almost never buy a single bottle when making retail (or online) purchases. My shopping basket during a single visit to a wineshop in my neighborhood might include an $8 Entre Deux Meres white, a $14 Rhone red, an $18 Chilean red, a $25 Priorat red, a $30 German white, a $45 Santa Barbara red, a $90 bubbly, a $120 vintage port, and three or four others somewhere back down the price range. Does that make my 'typical' purchase range between $10 and $20?

4 22: Reply by wineball, Jul 8.; Hey dmcker,

That is a difficult call on the pricing. I would actually lean towards the $21-$30 price range for you because of the cross-section. I would choose that option and it seems we have very similar buying habits. Once again, many thanks.

Wineball

4 22: Reply by wineball, Jul 8.; Hey HS Law,

My thesis is on the future of wine e-commerce in the United States. The survey analyzes the current and future purchasing behavior for wine. Please check it out if you have a few minutes to spare (it's focused and to the point). Plus, you could end up with some free juice.

Gracias,

Wineball

2524 1746: Reply by Gregory Dal Piaz, Jul 8.; Hey Wineball.

Nice website and winelists?

Those lists current?

If so it may be time for a trip for this fellow!

4 22: Reply by wineball, Jul 8.; Hey Gregory Dal Piaz,

Those lists are a few months old. We are actually revamping the website right now, so everything should be current in a couple weeks. Regardless, that's pretty much the feel of what we do, so you should pop in if you are in Charleston. It is a cool ass city with lots to do, though the temp is quickly rising. Let me know if you head our way.

Wineball