Courtney Cochran recently wrote a piece for Appellation America entitled "Wine Influencers of Tomorrow" - you can read the entire article here (subscription required).

With permission I'm excerpting a snippet in which Courtney interviewed me for the piece, where she calls me "The New Peter Granoff". Peter was the founder of Virtual Vineyards, the worlds first online wine retailer. Virtual Vineyards had a turbulent life, blew through tens of millions of dollars and was a retailer, but other than that I like the comparison, Peter was an early adopter and tried to change the way people bought wine. He believed that information was king and that the small winemaker was an important part of the industry that big box stores and distributors were overlooking.

The quote I gave sums up our goal here at Snooth:

Philip James: The New Peter Granoff   

"James' Snooth.com – which he founded as recently as 2007 – has quickly risen to the position of most-trafficked wine website in the world, with more than one million wines in its database. Not sure what Snooth does?  James says that Snooth is looking to mirror the offline purchasing cycle a consumer goes through in buying a bottle of wine, albeit with the applications and advantages (like robust user reviews and links to some 10,000 stores worldwide) available thanks to Internet and its social tools... Accordingly, James' predictions for the future are robust; as he put it to me, "Our mission is simple, but the road is long - to provide wine lovers worldwide access to every piece of information in existence on every bottle of wine ever produced."  And what a fabulous mission that is."

The full article is here. (Subscription required).