Last Thursday was the third(?) Wine 2.0 event. As always, held out in San Francisco, and, as usual, Snooth was not in attendance.
In fact we've never been to one. I'd like to go actually, but I'm not going to fly 7,000 miles round trip for a 3 hour event. And so we sit here in our boxy New York offices and plug away at building Snooth into the best service it can be.
I think the concept of defining Wine 2.0 is good. I'm even for an industry group. But, why so California centric? I've written about this before, but there's a world of wine out there, and a world of wine companies that are changing the way people think about, research and shop for wines. And they aren't all based in Northern California. Of course, with Napa being the US wine powerhouse a fair few are based near the wineries there, but there's more. And not all of it's even (shock horror) US based.
I count a good number of last week's attendees as friends, but I'm still going to say this: whats the point of an industry group when half the industry isn't involved? Now, don't think I'm making a pitch for the next one to be held in New York. I don't think that a physical meeting makes sense any more. It's almost 2008, most of this industry niche is being defined on a shoestring, what we need is tools to facilitate collaboration.
There's already a Wine 2.0 website, which is a good start. But we need to pull together to raise awareness of what we are all doing if we're going to drag ourselves out of this poorly defined niche and into the mainstream. Between us we're building good stuff, we just need to cooperate to ensure everyone else finds out.
Wine 2.0 (from the cheap seats)
- Reply by Mark Angelillo, Dec 3, 2007.
I agree -- I'd like to go to the events and generally be more active as well. It should be easier for us to put our heads together on this. I think it would be a benefit for the industry for us all to cooperate.
- Blog comment by Aldo, Dec 3, 2007.
I agree! The first wine 2.0 event organized in New York I will be there, for sure. And I am also sure there are more Europeans (I am from Amsterdam) interested as well!
- Blog comment by Paul Mabray, Dec 5, 2007.
Philip - I agree as well - As the event is mostly Radcru driven, I think a note to Cornelius would be in order.
Inertia - Powering the Wine Revolution
---Paul Mabray - CEO
- Reply by Philip James, Dec 16, 2007.
Thanks for the comments - i did speak to Cornelius and he has some things in the works. Hopefully, he'll announce soon.