Since today is my last day consulting to Snooth, I wanted to take this opportunity to write a blog post. Snooth has come a long way since I started and I’m excited to see how things progress over the next few months!
I thought I'd use this post to answer a question I am frequently asked: "I live in Manhattan. There is a wine store on my corner. I don't buy wine online. So…why would I use Snooth?"
Snooth is great for people who want to buy wine online, but it is also a useful tool for people who never have any intention of buying wine online. Here are some reasons why:
Your local wine store doesn't keep track of what you’ve bought in the past. Have you ever found yourself saying "What was that wine I bought that I really liked…?" and having no way to find out? Maybe you look for that little scrap of paper you wrote it down on, but even in your Manhattan shoebox apartment that can get lost!
Snooth can help here, because every time you drink a wine and want to remember it, you can keep track of it in your Snooth ratings. You'll also have a better idea when new vintages of the same the wine become available, so you know to look for them.
Your local wine store doesn't know what your friends like. I remember going to a house party not so long ago and bringing along a wine that the host had said they liked quite some time back and he was totally impressed that I remembered.
Snooth’s friends section - this isn't up yet but is coming soon - will have a section that will allow you to see what your friends like. This way you can always show up with the perfect wine! And wouldn't it be great if all your friends always brought you wine that you like?
Let's be fair, the wine expert at your local store knows a lot about wine, but his recommendations are typically only as good as the information you feed him/her about what you like. The average wine drinker like myself doesn't always know how to fully express what we like or don't like. As a result we often end up sticking to particular regions or varietals (or brands) that we know, when there may be others out there that we would love, if only we had a chance to experience them!
Snooth helps solve this problem by determining what you would like based on what you've liked/dislike in the past and eliminating the need for you to communicate what you like and dislike in wine terms. It uses this information to recommend wines for you from a broad selection of options, potentially finding wines you’ll like that you never would have considered otherwise. And once you receive a recommendation you can see what other users as well as professional critics say about the wine, so you have plenty of research available to help you make an informed decision.
The bottom line: Snooth isn't trying to replace your local wine store (in fact, you may find Snooth in your local wine store someday). Snooth just wants to help you make better decisions about wines you buy so that you get the best wine for you!
Welcome and Farewell Betsey
- Reply by Philip James, May 30, 2007.
Betsey - a great first, and sadly last, post. All the best, and we really valued the work you did helping us launch.
- Reply by Mark Angelillo, May 30, 2007.
Great points. I frequently forget the name of "That Wine We All Loved", even if I go to the same store.
Thanks for all your hard work, Betsey! Definitely keep in touch.
- Blog comment by bcheung, May 30, 2007.
Thanks for the beta link - everything works. Know you guys have invested substantial energy, intellectual resources, and heartache. Well done, you guys! Great job articulating the raison d'etre behind Snooth, Betsey -- you'll be missed!
- Reply by amour, Jan 15, 2010.
NOW ...... NOW ........ This is definitely very helpful and amusing as well!