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Vinitaly 2008: passion for wine and effective business (3-7 April 2008)

Posted by guest, Feb 21, 2008.

[I'm excited to welcome and present Giampiero Nadali , author of the renowned Italian wine blog, Aristide , to the Snooth community. Giampiero is a marketing and interactive communications expert. In his blog he writes passionately about wine from an outsiders and consumer-oriented point of view.]


Dear Snoothers, hallo from Italy, Europe. The best place to live if you like wine and food. Your Italian guest blogger here at Snooth, hailing from Verona, north east of Italy. Thanks to William Shakespeare, Verona was the stage of Romeo & Juliet , a tragedy based on love and passion. Verona, in few weeks, will stage another "big story" about a great passion: the 42nd Vinitaly . Passion for wine and effective business: that's the marketing formula excogitated by its organizers (VeronaFiere) this year. This is the blend of the International Wine and Spirits Exhibition, the largest event in the world (challenging the leadership of Bordeaux's Vinexpo in France).

The figures of the 2007 event were quite impressive: 38,000 international operators out of of total of 145,000 from 101 countries (+15% compared to 2006); about 4,300 companies from 32 countries over an area that - thanks to expansion in 2006 and 2007 - now totals 86,000 square meters net.

It's a great moment for exporting Italian wines worldwide, with export trends in unbroken growth. In the period January-September 2007, data published in December 2007 by ISTAT (National Statistics Institute), saw exports in 2007 come to almost 2.49 billions of Euros (about 3.66 billions of dollars, +10% compared to the same period 2006). In US, Italian wines are leading the ranking of international importers, maintaining this market leadership since 2006.

Dear Snoothers, if you are planning to visit Italy during next weeks, don't miss your chance to join this big wine party in Verona.

You'll find business opportunities and glamour occasions: prestigious tastings characterise the days of the event, with “vertical tastings” of selected Italian wines focusing on excellence, from top emerging Italian wineries. And many other social life opportunities will spread in the ancient downtown, the historic heart of Verona.

In the meanwhile, the stage will be focused on the International Wine Competition, scheduled 26-30 March 2008. As of 2007, the competition had 105 medals awarded out of more than 3,500 participants from 30 different countries. The last edition was won for the first time by an Australian company: Wyndham Summer based in Rowland Flat. Other past winners were: Segura Viudas di Torrelavit (2006, Spain), Italian producers Cantine Marchesi di Barolo (1993), Banfi di Montalcino (1994, 1995, 1996, 2000), Tasca D'Almerita (1997), Cantine Tollo (1999), Azienda Vinicola Miceli (2004) and Cavit (2005), American Ernest & Giulio Gallo Winery (1998, 2001, 2002) and Vineland Estates Winery (2003, Canada).

And please, don't forget to contact me if you are in Verona those days...

Replies

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Reply by Philip James, Feb 21, 2008.

Giampiero - welcome to the blog. Am looking forward to reading your posts and hope you can keep me better up to date with whats going on in the "old world".

Blog comment by chris, Feb 21, 2008.

It would be great if some Americans in the wine biz could make it over. Maybe Snooth could send a team of delegates. Philip?

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Reply by Mark Angelillo, Feb 21, 2008.

Hi Giampiero. Although I can't make it this year I've put Vinitaly on my calendar for the future. It sounds like quite an event! Enjoy and welcome to the Snooth community.

Blog comment by Giampiero, Feb 21, 2008.

Thank you all for your warm welcome! I’ll try to report some good story about current wine events here in Italy or Europe. Next time there are chances you’ll find some news from Montalcino, home of Brunello…

Blog comment by Pascal Davis, Feb 21, 2008.

Hi Giampiero - Great to see you on Snooth's blog! I confess I know so little of Italy's wines that I should request a trip to Vinitaly as job training! My last beautiful taste of Italy was the Palari, 'Rosso Del Soprano' 2004 of Sicily. Made me thirst for more.
Cheers!

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Reply by Kirstin, Feb 22, 2008.

Giampiero-
What's an average day like for you during Vinitaly? Tasting, tasting, eating, napping, tasting? Do you finish off the day with more tasting during a group dinner out (If so, gotta ask, what's the best food and wine pairing you've had during the Vinitaly experience)?

Blog comment by Dan, Feb 23, 2008.

Benvenuto Giampiero. I lived and worked in Sicily in 2005-2006 and had the great, good fortune of attending VinItaly in April '06. Mama mia. Meraviglioso! Enjoy the event and hope to read of your experience on this site.... And I'll report in after the Gambero Rosso tasting in San Francisco on 5 March. CI sent.... Dan

Blog comment by Lizzy, Feb 25, 2008.

Hi!
Also I write from Italy, and I am very happy for having my better friend Giampiero, as representative for italian wine bloggers! I'm a wine journalist, so if someone thinks to come in Italy for Vinitaly, we can give an appointment, I will be happy for helping you to enjoy this experience in the world of the Italian wine!

Lizzy

Blog comment by Giampiero, Feb 25, 2008.

@Kirstin: usually it\'s very hard time at Vinitaly... I start with a visit at SOL, the pavillion dedicated to olive oil. You can taste best olive oils from every italian region and also from Europe, and be very well prepared to next tastings in the day. If you are there for PR and business you have to be very selective on your sips. You have huge options of wines to taste, you can\'t be there not prepared. You need to carefully plan your visits. And after a long day, you have dinners at wineries sites...

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Reply by Kirstin, Feb 25, 2008.

It sounds trying on the taste buds, but delicious. Thanks for sharing!

Blog comment by Rodolphe, Mar 20, 2008.

Despite the crappy exchange rate, I'll be in Verona for Vinitaly again this year.


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