Wine Talk

Snooth User: outthere

Turning Water Into Wine - There's an app for that!

Posted by outthere, Mar 3, 2014.

The Miracle Machine

Really? Does it say sucker on my forehead?

What's next, Loaves to Fishes?

Replies

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Reply by dvogler, Mar 3, 2014.

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Reply by dvogler, Mar 3, 2014.

Please, everyone jump on me if you think I'm denigrating the forum.

BTW, I'm far from religious...except that I worship really good red wine.

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Reply by dmcker, Mar 12, 2014.

Going the opposite direction over here in Tokyo by some people I know:  wine into water!  Gave some peripheral assistance to their most recent fundraiser and will be getting thanks in what I'm told is a boatload of leftover syrah.  French I presume.

Doing good does seem to have its benefits...  ;-)

 

BTW, outthere, did you recognize that the cofounder of the Miracle Machine is the founder of Snooth (Philip James)? A serial entrepreneur if there ever were one...

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Reply by JonDerry, Mar 12, 2014.

I like the look of that NPO D, wine and charity are a great pairing.

 

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Reply by outthere, Mar 12, 2014.

Yeah D, that was the main reason for sharing it here.

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Reply by Richard Foxall, Mar 13, 2014.

I caught that it was Philip, too. 

Absolutely huge issue--when I worked in Nicaragua, our biggest fear in building villages was that our spring water would be inadequate to needs or would go dry from over-exploitation.  Another big improvement in water supplies could come with combining these filters and treadle pumps so villagers can access ground water for irrigation and drinking.  We might be in a drought in California, but we have no idea how good we have it when it comes to water--turn on the tap and get the best tasting, cleanest water in the world (well, at least where I am--mine all comes from Pardee Reservoir).  But living and traveling in some not so fortunate places makes me aware of how important clean water is. Thanks for being a part of the solution, D.

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Reply by dmcker, Sep 17, 2014.

So the other shoe drops, things turn full circle, whatever other analogy you wish. We did in this thread just what those tricky rascals wanted us to do!  ;-)

 

From PR News regarding community relations awards:

Co-Winner: MSLGROUP - Wine to Water: Miracle Machine
It was an elaborate hoax for a very real cause. The Miracle Machine promised to turn water into wine in the comfort of one’s home in just three days. Though the machine turned out to be a fake, the campaign—the brainchild of MSLGROUP— was designed to raise awareness for a very real organization and issue: "Wine to Water," a North Carolina-based group that provides people around the world with access to clean water.
At the beginning of March 2014, the Miracle Machine went viral, and to lend credence to the faux cause, it was even being touted by two real-life wine entrepreneurs. As a result, the story was picked up by media outlets all over the world and some 7,000 people signed up for more information about the fake product. "The miracle of turning water to wine might remain out of reach, but Wine to Water has shown that the real miracle of providing clean water is easily within our grasp,” said Philip James of CustomVine, who was one of the entrepreneurs who touted the fake machine.
All in all, the campaign was a smashing success; in fact, it resulted in close to 1 billion media impressions, donations rose 21%, and 6,000 people gained access to clean water for a year.

 

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Reply by JonDerry, Sep 17, 2014.

Nice end result there


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