Since former Reality TV show housewife of New York, Bethany Frankel sold her "Skinny Girl Margarita" Brand for one hundred million, I am wondering what thoughts people in the world of wine have on Ramona Singer's Pinot Grigio.
Thoughts on (Reality TV) Housewives of New York, Ramona Singers' Pinot Grigio?
- Reply by outthere, Jul 18, 2011.
Yawwn. TV is over-rated.
- Reply by JonDerry, Jul 18, 2011.
I'd hypothesize it's just private label, run of the mill quality.
- Reply by Gregory Dal Piaz, Jul 18, 2011.
I would say that's an awfully likely hypothesis!
- Reply by dmcker, Jul 18, 2011.
Would need to see the financials for the Skinny Girl brand to see where the value is coming from....
- Reply by Stephen Harvey, Jul 19, 2011.
Beam Global were the acquirers
You have got to think they did their due diligence
At a rough guess in todays market
120m @ 20% EBITDA [Earnings Before Interest Tax Depreciation and Amortisiation] = $24m
Say marketing selling and admin costs of $16 = Gross Margin of $40m
Gross Margin % of 66 & 2/3% = Sales of $60m
Retail equivalent Say $120m after taxes and channel costs
About $12 per bottlle = 10m bottles or 1.1m cases
It could be do-able??
Remember Pernod paid somewhere around €5.6b for Absolut Vodka
- Reply by Mr Dolce, Jul 20, 2011.
Moreover, I was wondering if anyone has had a taste of the product.
- Reply by GregT, Jul 20, 2011.
I have no idea who she is as I've never heard of her in my life but if she has a following of any size, maybe they'll drink the stuff. As for a taste of it, maybe she'll look for some publicity and send some to the Snooth board members? Who knows, maybe it will be drinkable?