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Snooth User: Mr Dolce

Thoughts on (Reality TV) Housewives of New York, Ramona Singers' Pinot Grigio?

Posted by Mr Dolce, Jul 17, 2011.

Since former Reality TV show housewife of New York, Bethany Frankel sold her "Skinny Girl Margarita" Brand for one hundred million, I am wondering what thoughts people in the world of wine have on Ramona Singer's Pinot Grigio. 


Reply by outthere, Jul 18, 2011.

Yawwn. TV is over-rated.

Reply by JonDerry, Jul 18, 2011.

I'd hypothesize it's just private label, run of the mill quality. 

Reply by Gregory Dal Piaz, Jul 18, 2011.

I would say that's an awfully likely hypothesis!

Reply by dmcker, Jul 18, 2011.

Would need to see the financials for the Skinny Girl brand to see where the value is coming from....

Reply by Stephen Harvey, Jul 19, 2011.

Beam Global were the acquirers

You have got to think they did their due diligence

At a rough guess in todays market

120m @ 20% EBITDA [Earnings Before Interest Tax Depreciation and Amortisiation] = $24m

Say marketing selling and admin costs of $16 = Gross Margin of $40m

Gross Margin % of 66 & 2/3% = Sales of $60m

Retail equivalent Say $120m after taxes and channel costs

About $12 per bottlle = 10m bottles or 1.1m cases

It could be do-able??

Remember Pernod paid somewhere around €5.6b for Absolut Vodka

Reply by Mr Dolce, Jul 20, 2011.

Moreover, I was wondering if anyone has had a taste of the product.   

Reply by GregT, Jul 20, 2011.

I have no idea who she is as I've never heard of her in my life but if she has a following of any size, maybe they'll drink the stuff.  As for a taste of it, maybe she'll look for some publicity and send some to the Snooth board members?  Who knows, maybe it will be drinkable?

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