I want my flying car. Forget that I don't know how to fly anything. You bet your ass I'd learn if I had a flying automobile. My demand isn't unreasonable; after all, us good consumers have been promised one since WWII. Truth be told, they do exist , but they're lame. The dream and the reality never quite meshed, and the flying car never quite took off.
Similarly, why is it we have yet to see the plastic wine bottle? Sure, its less exciting than the imagined thrill of soaring through the clouds in a Honda Accord, but certainly it makes some kind of sense to see one on the market. With the world gone green (as opposed to wild), the plastic bottle would reduce carbon emissions by shear fact that it is relatively weightless in comparison with its glass counterpart and thus easier to transport.
Some critics contest that plastic, in this case PET, bottles are prone to oxygen permeation, a big no-no for wine storage, but recent technological developments have been employed to combat this problem. How effective the solution is has yet to be determined.
Of course, the forward-thinking Brits already have the plastic wine bottle in stores available for purchase. But short of buying 187ml single serving bottles, I have yet to find a plastic wine bottle in these United States. If you live in London, feel free to send me a bottle. No worries, its less likely to break and less expensive to ship than your normal glass bottle (and every bit as recycleable). There is little reason the plastic bottle should go the way of the flying car, an unrealized dream of technology’s capability to make life a little more convenient. Of course, there was a time when the flying automobile seemed like a swell idea.
Scott Rosenbaum is director of operations for the International Wine Center and wine buyer for the retailer DrinkUpNY .
The Flying Automobile of Wine Packaging
- Reply by razmaspaz, Feb 15, 2008.
I just don't see it. Right or wrong, drinking wine has an element of luxury to it. Even a $7 bottle of Yellow Tail is considered by the masses to be luxurious. Putting it in plastic would be a major gamble for any producer selling in the US market.
- Reply by Mark Angelillo, Feb 16, 2008.
Good point, Razmaspaz. Personally speaking, I would lump these with the synthetic cork. It would be a slight disappointment but would not deter me for too long.
- Reply by Kirstin, Feb 20, 2008.
Although I think plastic wines would make a much easier to walk with a bottle wine around town, I'd be a little concerned about the chemicals leeching in from the plastic. There's a lot about this in the news lately, and well, I've been feeling a little more plastic-conscious. Are the Euro plastic wine bottles used for wines not meant to be consumed right away?