Snooth Blog

Snooth User: Mark Angelillo

Social Groups

Posted by Mark Angelillo, Jan 15, 2009.

We've got a great set of updates for you this week. In fact, Snooth HQ is buzzing over them. Let's get right in there.

A couple of weeks ago we launched the first of our " What's Happening? " pages. These pages are designed to uncork everything that's going on inside the Snooth bottle. Snoothers like you around the globe are reviewing wines, searching, adding details and winemaker's notes, images, and talking to each other. This last point is what we're after now.

We constantly talk about how social wine is. The new social page is full of information about who's on Snooth, including a Discover section similar to that on the wine page, highlighting active wineries and regions, great reviews for you to read, popular grape varieties, and, pictured below, some of the great wine review writers on Snooth.

Another exciting benefit of the social page is a friend recommender. Snooth will show you other users who are similar to you -- and why! Here you'll see three Snooth users living in my area. If I friend them, I can see on my Grapevine what they're drinking, share wines with them, see which groups they're following, what they're talking about on the forum, and more. This is a great and powerful way to expand your Snooth tasting network, meet new people, and drink better wine!

One of the things that's so great about Snooth groups is that you can see very clearly what's similar about all of the wines in a group. Whether it's by varietal, region, or the producer all of the wines have something in common. But what if the only thing that the wines have in common is that they were all served at the same dinner party, or enjoyed with a favorite friend. That's such an important part of wine and just how social it is.

Well, now you can group your wines together any way you like. Really. Let's take a quick example. As some of you know, every Friday Snooth HQ pops a bottle or two of wine -- a great end to the week and one of our beloved traditions. I want to bring those wines together. As I'm writing my review (the best way for me to remember what I've liked in the past), I can tag the wine however I like. A few wine Fridays ago we were fortunate enough to share the Barolo Riserva Bricco Boschis San Giuseppe Cavallotto 1999 . When I'm adding my review, I can quickly tag wines with something memorable. As the screenshot shows, I've tagged this wine with "Snooth Wine Friday".

Now, this is the exciting part. A group is created for that tag, and in a few short minutes the newly tagged wine will find its groups. Check out the Snooth Wine Friday group in action!

Now I can send the group page to all of my friends -- they can quickly see which wines we've been drinking, what we loved, quickly click to search for those wines, and seamlessly buy a bottle. And if I'm having a bit of trouble remembering what we were drinking a few months back, it's only a few clicks away from My Groups .


Reply by Philip James, Jan 15, 2009.

There's some exciting stuff here - the user created groups are a great way to bring people together. Im also a huge fan of the kudos we can finally pass out to those that have worked hard to improve the site - now the people who contribute reviews, receive votes, add images and so on are given the credit they deserve.

Great work

Reply by Rodolphe Boulanger, Jan 15, 2009.

Lot's of great stuff to play with.

And at last - user created groups... just in time for next week's class. You took it down to the wire.

Thanks Mark!

Reply by Adam Levin, Jan 15, 2009.

It will be very interesting to see all the creative ways people use this new feature.

Reply by John Andrews, Jan 15, 2009.

Wow ... I can't believe I'm in the top 10 for total number of wine reviews. I would have expected to be much lower down the list.

Reply by Mark Angelillo, Jan 16, 2009.

@RBoulanger -- Sure!

@adamlevin -- I definitely agree. Looking forward to seeing what people come up with...

Reply by John Andrews, Jan 16, 2009.

@Mark ... quick question. My page says that I have done 213 reviews but on the social page it says 199. Any reason for the difference?

Reply by Mark Angelillo, Jan 16, 2009.

Hey Honda -- It's a known issue which we should have resolved soon. Thanks for letting us know.

Reply by Philip James, Jan 18, 2009.

A user contacted me recently and talked about a tasting circle they have with their friends. They taste wines as a group, enjoy dinners together and even travel to wine producing regions together. The new tag group pages are a perfect use for them to keep track of their wines.

Here's an example:

Lets say I have a group and we call ourselves "The Brooklyn Tasting Circle" - when i go and review a wine, all I need to do is add 'The Brooklyn Tasting Circle' in the tags in the box beneath the review. Within a few minutes there will now be a page that I can call my own. All the wines that I tag with my unique tag will be added to that page, I can share the URL with the other members of my group, we can discuss recent wines, share pictures of the event as well as talk about the details for upcoming events.

Marks example above, for the Snooth Wine Friday sessions, works in the same way. We've also seen wine students use it to track the wines that they are tasting week to week in class.

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