Snooth Launches Talk

New York, NY - March 5, 2008

Snooth makes wine shopping more social with launch of Snooth Talk

Snooth, the worlds most comprehensive wine review site, today announced the launch of Snooth Talk, the industry's first fully featured, seamlessly integrated wine forum. Snooth users can visit Talk to ask questions, give advice, debate wines and interact with their fellow wine lovers at a much deeper, more involved level than before.

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wine, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, browse ratings and reviews, as well as seamlessly buy hundreds of thousands of wines from a network of over 1,000 merchants. Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth's recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

"Snooth is a valuable tool for the average wine drinker to research, track and buy wines online," said site founder Philip James. "With the launch of Snooth Talk, users really have the opportunity to get much more deeply and personally involved with a product they enjoy so much."

Snooth is continually developing its feature set and adding new merchants. The site recently surpassed 2 million reviews and is now used by people in over 190 countries.

About Snooth:

Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.

Snooth is the world's most comprehensive wine database, featuring over 2 million reviews for over 300,000 wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of over 1,000 merchants and wineries and critics including wine.com, Sam's Wines and Spirits, K&L Wine Merchants, Beverage Media and Inertia Beverage Group.

Snooth launched in June 2007.

Please visit http://www.snooth.com for more information.
Contact
media@snooth.com
(646) 723-4328