NEW YORK, NY - February 1, 2007
Wine recommendation engine raises $300,000.
Snooth announced that it has raised $300,000 from international investors who were attracted to the company’s potential to simplify wine-purchasing decisions for the casual and aspiring wine-drinker.
The seed round of funding will enable Snooth to develop its vertical search engine and wine recommendation technology.
"The interest we received from the investor community is testament to the opportunity," says Snooth founder Philip James, "Wine is an extremely complex product. There are thousands of regions, varietals, techniques, and styles - and a wine that suits one person's tastes is not always right for another. Snooth is addressing this problem by personalizing the wine selection process."
Snooth promises to revolutionize the way people choose wine.
By combining the company’s proprietary algorithms with the world's most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual.
Snooth analyzes a user's unique set of interactions with the site and, using its powerful recommendation engine, leverages this digital fingerprint to generate highly-personalized wine recommendations. Snooth also interprets wine queries more naturally and optimizes the relevancy of search results, by incorporating semantic search elements into its core technology.
Snooth is currently operating in stealth mode. Please check back soon at http://www.snooth.com for more information.
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