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Snooth User: EMark

Secular Symbols on Wine Labels

Posted by EMark, Jul 7, 2011.

Rotedel started an interesting discourse on Spiritual Symbology on wine labels.  Without getting all Robert Langdon, I have noticed interesting secular symbols on labels.  Please correct any mistakes I make, below:

Trentadue Winery--always has the number 32 on their labels.  "Trenta-due" is Italian for "thirty-two."

Grgich Hills--always has two symbols.  On the lower left of the label is a checkered design.  This is the coat of arms from the Croatian flag.  Croatia is the ancestral home of Mike Grgich.  On the right of the label is a (non-Ferrari) prancing horse.  I do not know the significance of the horse.  I suspect that it is a nod to Austin Hills or his family.

David Bruce--has a version of the Bruce family coat of arms on the label.

Chappelet--has an arrangement of three isoceles triangles.  This is a depiction of an overhead view of the roof of the Chappelet winery.

Whitehall Lane Winery--has a lion in a disk on their labels.  I don't know the significance of that.

DeLoach--has the Fleur de Lis.  French heritage?

Does anybody have any other examples or updates to mine?



Reply by Richard Foxall, Jul 7, 2011.

No update or addition, but a question: Why did Chappelet make the winery that way?  I guess I need to look at the website. 

How did St. Supery come up with their name, BTW? I understand it's completely made up.  But why Supery?  Sounds like Exupery, the author of The Little Prince?

Reply by EMark, Jul 7, 2011.

All good questions Foxall.

I assumed that the architect was given free rein on the winery design, but I've never really pursued it.  Somewhere in the cobwebs of my brain I have a recollection that it it supposed to evoke a pyramid.

I'd never thought of the the origin of the St. Supery name.  There are so many made up names in California, that they are 

ubiquitous.  St. Supery slipped by me.

Reply by Richard Foxall, Jul 8, 2011.

If I make up a saint, is that secular or religious?  Or blasphemous?

Reply by EMark, Jul 8, 2011.

I used to live in the town of San Dimas.  I'll be darned if I know who St. Dimas is.  I don't think you would be a leader in Saint-creating blasphemy or even sacrelige.

Reply by Snoother 415522, Jul 11, 2011.

The lion on Whitehall Lane labels represents a family crest for the Leonardini Family.  Leo is lion in Italian.

Reply by EMark, Jul 12, 2011.

Very interesting, 415522.  Two bits of information from one question.  Thank you very much.

Reply by EMark, Jun 3, 2017.

I have actually stumbled onto additional information that provides, at least, partial insight into some of the unanswered questions, from the above conversation.  I know everybody has been dying of curiosity.

The city of San Dimas is, in fact, named after a saint.  San Dimas is the Spanishiization of St. Dismas--more widely know as the Penitant Thief.

I have found out how the name of the St. Supery winery came about.  I learned this from a St. Supery sales guy some years ago.  In the 1920s winemaker Edward St.Supery lived in Napa Valley.  The land on which his residence sat came to be owned by the Skalli family, who subsequently founded the St. Supery winery in 1989.  My understaning is that they wanted to honor this historic Napa Valley figure.

May be true.  Maybe not.

It still doesn't explain who St. Supery was.

I bit of on-line searching leads to Saint Exuperious.  Maybe. 

In the meantime, here is another one.  The Qupe label has what I will describe as an Art Deco-ish depiction of a poppy.  Well, the Golden Poppy is the state flower, but, better than that ,"Qupe" is the Chumash word for that flower


"32" on the Trentadue labels is still my favorite.   

Reply by vin0vin0, Jun 3, 2017.

OK Mark, here you go.  The 32 in Trentadue supposedly has to do with the 32 Italian families that immigrated to CA.

Re: Fox, depending on your particular beliefs, you can bestow Saint Hood on whomever you please.  I would be persuaded to anoint any person that would bring a bottle of Tignanello to share in a dinner with a complete stranger, oh wait there already is a St. Mark ; )

Reply by outthere, Jun 4, 2017.

Interesting, I was told by David Gates of Ridge Vineyards that the original lease the winery signed on the property was for the duration of 32 years. Guess it depends on who you ask eh?

Reply by EMark, Jun 5, 2017.

That link was interesting, v v, thanks, but, the way I read it, the Trentadue surname derives from 32 families that immigrated to Italy from either Egypt or France.  The timeframe is not clear.

I guess we will have to continue the research, OT.  I have to say, though, I think my version is much more cool than yours.   ;-)

Reply by Stephen Harvey, Jun 7, 2017.



Found a couple of bottles of this which I will try in the next week

How does it rate with my US colleagues?

Reply by dmcker, Jun 7, 2017.

How much did you pay for it, Stephen? And how'd you find the 2005?

Reply by Stephen Harvey, Jun 7, 2017.

Found it in the cellar - sometimes you get a little surprise

I think from memory AUD30

Reply by outthere, Jun 7, 2017.

I drank my last one 7 years ago so I won't be much help but with good provenance it should still be drinking just fine. A touch high on the alcohol, give it a good hour of air and drink at cellar temp. Lots of fruit in these.

Reply by Stephen Harvey, Jun 7, 2017.

Thanks Outthere will let you know once consumed - probably Friday week

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