Wine Talk

Snooth User: outthere

Riedel Sues the Hosemaster - long live freedom of speech/satire

Posted by outthere, Aug 6, 2015.


Seriously, Riedel needs to get a grip.



Reply by JonDerry, Aug 6, 2015.

Great look for Riedel's image.

Reply by EMark, Aug 6, 2015.

Wow.  I read that spoof, yesterday, and chuckled quite a bit.  For those who did not see it, here is the link to the original Hosemaster article:

Sadly, Riedel has the economic wherewithal to follow this through.  I am of the opinion that Riedel has not been harmed or wronged, but they have money to burn on this.  I don't think that Ron Washam has anything like the resources required to defend himself.

I do own some Rieldel stems.  I rarely use them because I just think they are too fussy for everyday use.  There is no denying that they are beautiful.  However, I have never bouught into the idea that different wines require very specific glasses.  My opinion notwithstanding it is a genius marketing campaign.  To this day, there are people who believe that if you drink Chardonnay out of a Sauvignon Blanc glass, then you are, obviously, a naive beginner.

Oh, and take the time to read the reader comments on various articles.  As usual, many of them are hilarious.  One of them linked this article.  Obviousl, it is not a scientific tract, but I found it convincing:

Reply by GregT, Aug 7, 2015.

Hosemaster is one of the only bloggers I read fairly regularly. He's a great writer, he's smart, and this particular piece had more truth to it than most. He's also raised a few bucks on his funding website. Too bad he had to - the Riedel letter is ridiculous. I don't know the libel law in Austria allows truth as a defense - in some countries truth is irrelevant. But if it does, or if they bring suit in some country where truth is a defense, he just has to point to the old marketing literature of Riedel where they suggested that their glasses "directed" the wine to particular parts of your tongue. They've dropped that idiocy now, but a few years ago, that was a claim.


Reply by JonDerry, Aug 7, 2015.

Greg, I totally forgot about that claim they used to make. Outrageous.

Never did care for their stems but did get a nice simple balloon decanter as a gift a few years back and it's been my go to ever since.

Reply by GregT, Aug 7, 2015.

Yeah, I got a lot of free ones too. But they've always been a company relying on BS as much as anything. I give them a lot of credit though - they convinced people to pay more money for simpler glasses. Those guys who used to cut crystal and who were real craftsmen? No need for them when you convince people that the best wine glass is perfectly smooth, and cheaper to make. Then they bought Spiegelau, which was underpricing them with similar stems.

And I realized that they're not threatening Hosemaster in the US or in Austria. They're also threatening Tim Atkins in England, where the thread is posted and hoping that somehow through him they can get to Hosemaster. I think if Hosemaster posted the piece in the US, the best they could hope for is to tie him up in legal fees but I don't think they'd get very far. The English laws OTOH have traditionally been nicer to people bringing complaints. They sure aren't doing themselves any favors though.

Reply by dmcker, Aug 8, 2015.

Riedell has long been about marketeering and branding BS, not true product quality, craftsmanship or good design. Which, of course, is what the satire was about. Effetish huckstering that preys on ignorant insecurities. More than a dozen years ago I decided the company no longer needed any of my money.

Humourless Teutons and overblown, overentitled business buffoons who inherit their wealth need to be the subject of another satiric caricature. Perhaps a sendup of that New Yorker puff piece??

Reply by vin0vin0, Aug 11, 2015.

Love the Hosemaster, have one pair of Oregon Pinot Riedel's that our daughter gave us for Christmas that we use on rare occasions. Can't believe Riedel would give a hoot about something a wine blogger posts, I would think their lawyers would have more important matters to attend to.

Reply by outthere, Aug 16, 2015.

"Hey Baby, there ain't no easy way out.

Hey I won't back down" ~ Tom Petty



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