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Snooth User: Philip James

Putting the front side backwards

Posted by Philip James, Aug 13, 2007.

Wine bottles usually have two labels - a pretty one on the front (cute critter optional) and a boring one, with technical info, on the back. This would be simple, except the label at the rear of the bottle is actually called the front label...

In the US, by law, the 'front label' on a wine needs to display the following information:

Brand
Class or type (table wine, dessert wine, or sparkling wine)
Alcohol content (unless it is implicit in the class; for example, the statement "table wine" implies an alcohol content of less than 14 percent)
Name and address of the bottler
Net contents
The phrase Contains Sulfites (with rare exceptions)
The government warning

The last one's the real killer here, who wants a warning on the front of the bottle? So, some canny winemakers decided to just call the 'back label' the 'front label', and leave the real front label clear for their artistic expressions.

Replies

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Reply by gr, Aug 13, 2007.

It's hard to think about this without thinking about "Thank You for Smoking". (The book. The movie too, a bit, but... the real Funny is all in the book.)

Blog comment by Snooth Blog Extended Label, Oct 9, 2007.

[...] itself. I’ve written about advances in labeling technology on several occasions - here and here. Continuing the theme, Cline Cellars is introducing an ‘extended text’ label, featuring [...]


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