I may be heading there for the first time ever.
So much has been said about Bordeaux and China, methinks it's time to check it out. I have looked up images of the city and it seems mighty impressive. And the Chinese market is proving to be important for wines that are not from Bordeaux. Of over 500 wines for example to be judged blind in the Shanghai International Wine Challenge next month, some 100 are ... Italian.
I do not know any of the judges, see below, but it will be exciting to see how Chinese consumers react to this event, the sixth annual blind tasting from 5–7 September.
Has anyone ever been to the the Shanghai Waigaoqiao International Exhibition & Trading Center of Wine & Beverage?
This is the only wine competition that is fully supported by this center, and, according to their press release, it will allow international wine connoisseurs to taste over 500 wines blind, so that Chinese wine lovers can appreciate a fair and neutral, equitable and open evaluation,
Starting next month, gold medal wines will be displayed at the center for promotion for two months. Four to six “road shows” across China will present all awarded wines to the wine industry and Chinese wine buyers. The cliche has been that the Chinese are basically buyers of expensive wines, to show off... but it seems that there is a growing middle class in search of value wines, too, because this event includes many low- to mid-level priced bottles, from all over the world including France, Italy, Spain, Australia, Chile, Portugal, USA, South Afraid, New Zealand, Germany and Canada.
Another interesting aspect to look into is the counterfeit bottle problem, so I will report on that, too. And what measures are being taken to combat that. Not just by wineries but also by Chinese ITBers.
The jury includes:
Iain Riggs (Co-Chairman) - Chairman of the Hunter Valley Wine Show;
Ronny Lau (Co-Chairman) - Chairman of the Greater China Wine Critics Association;
Lau Chi Sun - Founder of WINE NOW magazine;
Michael A. Schaefer - Senior Wine Educator for Approach Guides Wine;
Patricia Stefanowicz MW - Wine consultant and educator and a qualified architect and structural engineer;
Stuart George - Wine writer and consultant;
Jordan Choy - Chairman of Hong Kong Wine Institute;
Daniel Binet - Twice nominated for The Wine Society Young Winemaker of The Year and Hunter Valley Rising Star;
Eddie McDougall - Winemaker, part of a select 30 to attend the Australian Wine Research Institutes world acclaimed;
Adriane Wiest - Brazil Sommelière, Wine Educator and Chef de Cuisine;
Denis Lin - Wine Writer, Wine & Spirit Educator;
Julien Boulard - the only non-Chinese Accredited Wine Educator of l’Ecole du Vin de Bordeaux in China;
Ms. Kent Zeng - Executive Editor of WINE Magazine
If any ITBers are interested, you can contact:
Tel: +852 6751 9984 / +86-21-5081 4075
Just let Carrie know that you read about this on snooth!
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