Spirits & Cocktails

Snooth User: Philip James

Heavy Water Vodka

Posted by Philip James, Feb 12, 2009.

I'm not actually obsessing about Vodka, its just a coincidence that I'm posting about it this much, but, I just came across "Heavy Water Vodka"

I started immediately thinking of D2O - the heavy isotope radioactive water used to cool reactors. Very cool, but not something I'd want to drink. Turns out that Heavy Water Vodka is:

"Heavy Water Vodka is a multi-award-winning spirit distilled from Scandinavian winter wheat and water from a subterranean lake formed during the Ice Age. It gets its name from the nickname of a rare isotope that's found in water. It was developed under the direction of renowned cocktail and spirits authorities and authors, Anistatia Miller and Jared Brown, who also handle all of its marketing."

Prehistoric Subteranean Lake water is cool enough that they didnt have to brand it with a totally irrelevant term.

Replies

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Reply by Rodolphe Boulanger, Feb 13, 2009.

So it has absolutely nothing to do with deuterium?
What a marketing crock!

How do you test if water is prehistoric? I hate Vodka marketers. The definition of Vodka is " a colorless liquor of neutral spirits" i.e. a clear, colorless liquid that tastes and smells virtually only of Alcohol.

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Reply by Philip James, Feb 13, 2009.

Yes, 100% agreed. There were so many angles they could have pursued with the fact that the water was 10,000 years old, but instead they went for a radioactive isotope.

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Reply by gr, Feb 13, 2009.

I'm working really hard on understanding how the implied assertion that your product is associated with nuclear radioactivity is a marketing win. What?

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Reply by Pymonte, Feb 15, 2009.

"Heavy Water Vodka- It's glowing with flavor!"

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Reply by Philip James, Feb 15, 2009.

"Guaranteed to make you as barren as the water that went into it"

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Reply by gr, Feb 17, 2009.

See, even with those clever slogans, I still think it's a marketing mistake. Worse, I'd argue, than that stupid fembot thing.

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Reply by Rodolphe Boulanger, Feb 18, 2009.

fembot (sic)?
Are you talking Austin Powers or did I miss something?

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Reply by gr, Feb 18, 2009.

http://images.google.com/images?q=svedka+fembot

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Reply by Rodolphe Boulanger, Feb 19, 2009.

Ok good. I didn't miss anything.

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Reply by homedelivery, Feb 28, 2009.

I was at a tasting for Heavy Water a few weeks back at Union Square Wine. Not only is Heavy Water one of the best boutique brands I have tasted, but I got a chance to talk with their brand director and head of education (and not some typical pay-by-the-hour bartender with a 'hip' t-shirt). The brand name is inspired not by the scientific elements of Heavy Water but the historical; a source of norwegian pride (where the vodka comes from) when a small group of freedom fighters; with no armaments blew up the heavy water plant during WWII without injuring anyone. The name harkens to their background as an independent spirit as I understand it.


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