Snooth Blog

Snooth User: Philip James

Hearing it on the GrapeVine

Posted by Philip James, Aug 28, 2007.

We've been waving our flag for social recommendations for some time now. Yesterday, we took a big step towards our goal with the new homepage design and the launch of the GrapeVine.

When you next log in you'll see that the right hand side of the homepage now has a feed of all the activity that should be relevant to you. Wines you and your friends have rated, messages to and from your friends (yes thats right, messaging is finally upon us) and other relevant news (who your friends are friending, site developments and the like).

It's now simple to keep track of what great wines your friends are drinking, its also easy to filter the results so you can focus on what you care about.

Take a look and let us know what you think.


Reply by Mark Angelillo, Aug 28, 2007.

I'm definitely excited to hear what everyone has to say about this!

Don't hold back. We need you to help make Snooth as useful as possible.

Reply by andrew, Aug 30, 2007.

Neat feature all around! I would suggest making the default screen only the important stuff, perhaps just messages. Since lots of my friends are befriending others, my messages sometimes appear at the bottom of the list.

Blog comment by ryan, Aug 31, 2007.

I like the new features, but I have a question for everyone. Does anyone gog out and buy the recommended wines. I ask because being in the trade, I don't really see a use for this. But I know an average wine consumer might. Therefore if anyone has bought based on a logarithmic wine recommendation, what it a good recommendation? Do we have any evidence that the formulas produce useful results? Thoughts?

Reply by Philip James, Aug 31, 2007.

Ryan - I think the recommendations are a good tool to help people get out of their habits and look for new wines, i don't know how many people will just buy whatever's top of their list though - wine's not as cheap as movie rentals.

I do think that the GrapeVine, which marks the beginning of social recommendations, will have a much stronger effect. Being able to easily see which wines your friends have rated highly had a strong influence on how I shop for example...

Reply by Paul D, Sep 20, 2007.

Looks good, lets see how it all hangs together.

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