Snooth Blog

Snooth User: Philip James

Groups : Snooth's biggest announcement this year

Posted by Philip James, Nov 13, 2008.

We're all really excited about the significant changes the site has seen over the last 3 weeks. This culminated yesterday with the launch of what we internally called "Snooth Groups". "Groups" is one of those innocuous internally used words thats fails to do this project justice and its the culmination of several months work.

In a nutshell Groups provides a profile homepage for every winery, store, grape and region in the world (if anythings missing, please let us know and we'll add it). There are around 50,000 pages in total.

One of the things we've prided ourselves on is not launching blank pages and then just sitting back waiting for you, our users, to do the hard work of filling everything in. To help get the ball rolling we've partnered with Appellation America and we'll be displaying their AVA and grape descriptions. We've also partnered with Global Wine Stocks (publicly available winery and store data) and Global Wines and Spirits (winery data as supplied by the wineries directly) to help fill out the content. Finally, we've been mining the Snooth database of reviews and wines to come up with some brand new ways of looking at this information.

So, what does this all mean? In a nutshell, every winery, region, grape or store now has their own dedicated page on Snooth, where you can check out their basic details (address, maps, images phone number and so on), you can get an at-a-glance graphical overview of the price points a retailer sells at, the grapes a region produces or how the average score for a winery trends over time.

Pictures tell it best, so take a look at the following:

>Each region has a series of charts, this one shows how the average rating for Napa wines has varied over time:



>Another of the region charts is the Varietal Composition - the chart here shows which grapes are grown in California



>In addition to their own custom charts, every store and winery has a section with the basic details: phone, email, website and their 'about us' text. This makes it easy to track down and contact any store or winery you are looking for - see the Larkmead example below:



> The group pages are really supposed to be your first port of call to learn about a specific topic, and one of the ways we do that is by pulling in relevant information from across the site. The image below shows the feed for the Robert Mondavi Winery page - here you are able to keep tabs on the most recent reviews of Mondavi wines, talk posts that mention the winery, or the family as well as direct comments, reviews and testimonials that people have left here. The group owner (in this case the winery themselves) can also leave comments, post events and stay in touch with their fans.



> In addition to the images, charts, feeds and so on, grapes have a few additional charts, like this one (shown below) - this is the histogram showing the price distribution of Cabernet Sauvignon grapes. The other chart here would show you apie chart of which countries grow Cabernet and how much...



> Once you've found some groups you like, you can 'follow' the group. This means that your homepage grapevine - the main feed on your logged in homepage - will then keep you updated with the groups activites.



There's a lot to explore here, so browse around and check out a few of your favorite regions, grapes and wineries - just search for them in the regular search box and you'll see the links to the group pages.

PS. We're not done here. When we launch something, its stage 1 on a long road. This is certainly the most massive undertaking we've taken since launch, but we're very excited by the possibilities in front of us. We look forward to hearing your comments and feedback.

Replies

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Reply by gr, Nov 13, 2008.

Bravo!

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Reply by Philip James, Nov 13, 2008.

Thanks Gabe - its really very fun to explore and play with the charts

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Reply by Mark Angelillo, Nov 13, 2008.

It's such an important part of the site, and as Philip says one we've been WANTing on for so long now.

Great to see these pages realized -- they're only going to get better.

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Reply by gr, Nov 13, 2008.

(... and, of course, I've already found a way to nitpick... ;^>)

Blog comment by Mike, Nov 13, 2008.

These pages also represent a great opportunity for all those shutterbugs out there to contribute photos! I'll bet if every one of us looks through our wine country vacation photos, we'll be able to find relevant pictures to add to winery pages, grape pages, and region pages. Pretty cool stuff!

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Reply by Mark Angelillo, Nov 13, 2008.

Gr, feel free to email me some comments.

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Reply by ChipDWood, Nov 13, 2008.

See this is the kind of "tailor-made" thing that shouts volumes about Snooth's flexibility and base understanding of the burgeoning, online wine community.

I'm so down with this whole approach & interactivity.

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Reply by Philip James, Nov 13, 2008.

Thanks Chip - I think this is the page for your winery: http://www.snooth.com/winery/verita...

Unfortunately we dont have much info on that page for you yet, but you can easily add an image or fill in the address and basic info, and then hopefully we can help get you additional interest from our users.

Thanks again

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Reply by John Andrews, Nov 14, 2008.

As they say in Oz, "Love your work" ... great job guys.

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Reply by Mark Angelillo, Nov 14, 2008.

Thanks Honda!

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Reply by Eric Guido, Nov 14, 2008.

This is really quite amazing and just another step away from Snooth being the one spot you need to go for the full online wine experience. I'll probably get lost in all these pages over the next few weeks.

Thanks

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Reply by Mark Angelillo, Nov 17, 2008.

Thanks Eric -- as you (and anyone else) look through let us know if you have suggestions -- we're always looking to improve.

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Reply by John Andrews, Nov 25, 2008.

Some questions regarding groups:

1. Is there away to tell what 'groups' I'm following from my profile page?
2. Do I get notifications from groups that I am following?
3. Will I see updates from groups in my newsfeed?

Thanks
John

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Reply by Philip James, Nov 25, 2008.

In a nutshell the "soon" answer to those three will be YES! We're still adding features to the group pages, and working out how exactly they will integrate across the site, but the three things you asked for are most certainly on the list


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