GDP on Wine

Snooth User: Gregory Dal Piaz

Frei Brothers Virtual Tasting this Wednesday!

Posted by Gregory Dal Piaz, Apr 18, 2011.

In celebration of Earth Day, we invite you to a one-of-a-kind virtual wine tasting event that celebrates Sonoma County wines that are expertly crafted using smart, earth-friendly and sustainable winemaking practices.

Frei Brothers Reserve has been producing award-winning wines for over 30 years that delight the senses and nurture the Earth, and on Wednesday, April 20 at 6 p.m. PDT, Snooth’s New York City-based editor Greg Dal Piaz will join the winery’s Sonoma-based chief viticulturist Jim Collins for the world’s first-ever Coast-to-Coast Toast to Earth Day.

Tune in live and taste along with Greg and Jim as they pour through a selection of Frei Brothers Reserve’s exceptional varietals and discuss how Frei Brothers Reserve has been making thoughtful, earth-friendly choices that help preserve the region’s land and resources without compromising the quality of the wine.


“Our wines are made from premium grapes carefully grown in some of the best wine-growing regions in the world,” says Jim. “You simply can’t recreate the unique climate and soil combinations naturally found in our Sonoma vineyards, which is why it’s imperative that we preserve and protect the integrity of the land.”

The four varietals that will be tasted and discussed can be purchased at your local retailer or online with a great Earth Day discount here, and include:

•    2009 Frei Brothers Reserve Russian River Valley Chardonnay
•    2007 Frei Brothers Reserve Dry Creek Valley Merlot
•    2009 Frei Brothers Reserve Russian River Valley Sauvignon Blanc
•    2009 Frei Brothers Reserve Dry Creek Valley Zinfandel

As the first-ever viticulturist to join Greg in a virtual tasting, Jim will offer first-hand accounts and behind-the-scenes insight on life at Frei Ranch in Healdsburg, Calif. (He actually lives there!) As you sip and learn about each varietal’s unique sub-AVA, Jim will also take the time to share Frei Brothers Reserve’s sustainability journey with the world by discussing some of the winery’s innovative practices like water stewardship and carbon emission reduction.

Jim will also share with viewers how they can catch the premiere of a series of exciting online videos about Frei Brothers Reserve’s sustainable winemaking efforts. Debuting soon will be a look at the winery’s “50/50 Give Back” land management policy; that is, for every acre of land planted to vineyard, Frei Brothers Reserve sets aside another acre for natural wildlife habitat. It’s an uplifting look at the importance of using the land without using it up.

“We truly believe that better choices and better wine go hand-in-hand, today and for generations to come,” says Collins. “We’re excited to be able to share our wine and our journey with the world next week, by raising a glass to Earth Day with Snooth!”

Click here to RSVP for this free online event and mark your calendar to join us on Wednesday, April 20 at 6 p.m. PDT.


Reply by StevenBabb, Apr 19, 2011.

Hi Greg! Sorry, but I'm going to miss this one... but I will be sure to taste them this week and review them in "my wines"..... I am excited to try them, I've seen them on the shelves at the retailer I work at, but I don't know much about them...

Reply by napagirl68, Apr 20, 2011.

Will be there!


Reply by Standupnfall, Apr 20, 2011.

On my calendar

Reply by outthere, Apr 20, 2011.

The GF has a pairing menu all set. She's liking these and turning them into mid-week events.

Reply by Gregory Dal Piaz, Apr 20, 2011.

That is brilliant! Dinner and a show.

Reply by JonDerry, Apr 20, 2011.

Is there a link to the tasting, or for anything I might need to download?



Reply by outthere, Apr 20, 2011.


Look up ^ SOCIAL > VIRTUAL TASTINGS > then click on the banner with the heading "Virtual Wine Tastings with Gregory Dal Piaz" and the video player will appear. You will need to create a login in order to chat during the presentation.

Reply by Eric Guido, Apr 20, 2011.

Lucky I'm free tonight, but it will have to be an all spitting event for me.  Looking forward to it.

Reply by dmcker, Apr 21, 2011.

So will any results be posted?

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