First Blush has introduced a line of varietal (non-alcoholic) grape juices. Wines and Vines writes a good article about it here .
At $4 for 16oz its not cheap, so lets take a look at what you get. Your choice of Cabernet Sauvignon, Merlot, Chardonnay, and Zinfandel rose. They are 100% varietal juices, which is more than a lot of " varietal wines " can claim. The grapes are mostly from Lodi and the Coastal counties in California.
The juice is made from concentrate, but is supposed to taste like the "fresh-crushed and pressed must" of the varieties. Currently sold at Whole Foods (surprise!) in several states. I'm certainly going to try them all, once at least.
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