Gregory Dal Piaz, Editor in Chief of Snooth, told a panel of Italy's top wine producers to embrace the new social media vanguard, namely wine bloggers. The challenge: To address the massive amount of information that consumers wade through regarding Italian wines which had been previously disseminated thru the wine press, thus opening lines of communication between producers and consumers. Greg explained that a small investment in creating an internal blog or hiring a blogger to field the questions for them would offer curious consumers direct interaction with producers and that would be a very a good thing. This kind of unique opportunity would enable producers to explain all sorts of things, such as what sub-regions are, as well as answer any other questions.
The producers included the likes of Augusto Boffa from Pio Cesare, Raffaelle Boscaini from Masi, Piero Antinori from Antinori, Giovanni Folonari from Ambrogio e Giovanni Folonari, Sebastiano de Corato from Rivera, Jose Rallo from Donnafugata, Giuseppi Tasca from Tasca d'Almerita, and more.
Dal Piaz to Italy's Top Winemakers: Embrace Social Media
- Reply by dmcker, Oct 28, 2010.
So Greg, do you have a press agent now? ;-)
Treegs, interesting start to the story, but what was the reaction from the audience? Any discussion? Any good food or wines at the NY Public Library event?
- Reply by treegs, Oct 28, 2010.
Definitely was some discussion on both sides of the fence, but time was limited, after panel discussion a small buffet lunch and tasting of some of the producers wines, more info to come.
- Reply by Gregory Dal Piaz, Oct 29, 2010.
I had alot of fun, some minor follow up from 3 of the wineries at this point. It wil be interesting to what happens, what this group which is very capable of pooling resource to get thing done will eventually do.
Nice to see you there. Hope to see you again soon, preferably at dinner over several bottles!
- Reply by MReff, Oct 29, 2010.
decent tasting, but it was more publicity than anything else. I happen to like the wines from Apulia and the muscadet wine from Sicily