Snooth Blog

Snooth User: Philip James

Be our guest

Posted by Philip James, Mar 20, 2008.

Snooth's blog is a strange beast. A blog, or web log, is generally written by one person, or if not, at least with one voice. Ours, like the rest of our site, is trying to do something different. Unexpected? Confusing?

Interestingly, we're starting to hear some people get confused on our site. But they aren't confused by using the site, they are just confused over what the site is 'supposed' to do. Is it a wine search engine? A price comparison tool? A cellar management system? A social network? And so on.

By the way, I don't know either. We're a wine site, thats for sure, but what we build and what direction the site takes is really based on how we see people use it. Some people come and browse prices and leave, others categorize their wines and leave, some come for the recommendations, others do all these things as well as participate in the forums, add friends, give recommendations and so on.

We wait for feedback, but we also track how the site is used. If something turns out to be popular we'll pour more effort into improving it. If people start using something in a way unintended by us, we'll re-engineer it so it supports you better.

We're a site about wine. A social shopping site. The rest is really up to you, to steer us down this path.

But, back to the blog. Its a multi-threaded blog. Most of the employees write on it, we have a few ex-employees still contribute (farewell Annie) and an excellent roster of guest bloggers who really add depth and a variety of opinions and experiences to the blog. Just to give you an idea of the diverse backgrounds, here are some of our current regulars:

Dan Petroski - Assistant Winemaker at Larkmead Vineyards in Napa Valley.
Scott Rosenbaum - director of operations for the International Wine Center and wine buyer for the retailer DrinkUpNY .
Todd Kennedy - self-taught foodie/chef who writes the blog Gute Essen about the meals he cooks for himself and his friends.
Kirstin Jackson Ellis - wine bar manager and wine and food consultant in the San Francisco Bay Area and writes about wine and food pairing at Vin de La Table , her luxurious and lighthearted blog.
Robert Scibelli - lecturer and administrator at New York’s premier wine school, International Wine Center .
Giampiero Nadali is a marketing and interactive communications expert and author of the Italian wine blog, Aristide , where he writes about wine with an outsider and consumer-devoted approach.

Having said that, there's room for a few more. So I'd like to ask if any of you ladies and gentlemen that come to our site and read this blog would like to have a hand in this? So many of you are either wine lovers, collectors, wine makers, professionals or passionate amateurs in this industry that I'm sure you'd have great stories to tell.

Drop us a line if you are interested.

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