Beginners Corner

Snooth User: Diego Andrés Díaz

Baffling french wine label

Posted by Diego Andrés Díaz, Mar 4, 2013.

Hi Snooth. Recently i find a bottle of Monbazillac wine in the supermarket, but the label was a little confussing. There was no name, no domine or chateau. Only the aoc and the vintage appear in the  label. How common is this. Should i take this wine seriously


Reply by fibo86, Mar 4, 2013.

Do you have a photo?

Reply by amour, Mar 5, 2013.

Never saw such!  Be careful!

Monbazillac is in gold on some!

Reply by duncan 906, Mar 7, 2013.

It is probably one of the cheaper negociant versions.Nothing wrong with that par se but the proof of the pudding is in the eating [or in the case of wine the drinking] Look closely at the small print and you will probably see a brand name or the name of said negociant or bottler

Reply by Diego Andrés Díaz, Mar 8, 2013.

You're right, in fine print if says Maison Johanes Boubee negociant a Bordeaux. Anyone knows where i can learn more about this negociants. This seem something that only happens in Bordeaux.

Reply by amour, Mar 11, 2013.

Finally...your mystery solved!!

Yes.........oui..........Maison Johanes Boubee, a subsidiary of Carrefour Group, is a high roller player in the Wine Trade in France, in fact, possibly the largest wine wholesaler in France; selling mainly white dry and sweet wines, red wines, branded wines like Sauternes, and Monbazillac.

Carrefour Group is possibly the world's second largest distributor of wine.

Reply by Diego Andrés Díaz, Mar 11, 2013.

I wonder why they do not use some brand instead of this generic name. Is this a sign of the french failure at marketing, or the prestige of the AOC is enough to replace any brand?

Reply by amour, Mar 11, 2013.

Perhaps Maison Johanes Boubee considers that Maison Johanes Boubee is enough!

But, of course, not everyone in the world knows MHB...not like we all know Pepsi Cola, for sure!!!!!!

Reply by duncan 906, Mar 11, 2013.

Carrefour is also one of France's largest supermarket chains.They have a large branch in Calais.


Diego;A large part of ther French wine trade [and indeed the trade in other parts of the world] is in the hands of negociants.A negociant is somebody who buys in grapes from the small,and not so small vine growers,makes the wine,bottles it,markets and sells it.There are many grape growers who do not have the space,the equipment,the time,the inclination or the know-how to do this.Some negociants are highly regarded and some own their own vineyards as well.In Burgundy there is Louis Latour and,Blasson and in the Rhone valley there is Chapoutier and Paul Jaboulet name but a few I would certainly not turn up my nose at negociant wine.Indeed I have had and enjoyed several and reviewed them for this site

Reply by zufrieden, Mar 21, 2013.

Good commentary. Négociants are necessary since small producers of fruit would be unable to market their products efficiently (they market them all the same, but a trusted merchant might add some value). The topic of merchants and their role in the marketing of wine from the far-flung regions of the globe might be a useful topic for these pages.

Also, nice spadework on the marque of this wine which is actually fairly obscure to those who do not frequent the épicerie when in France - that pays du vin (not vin du pays).




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