Are you aware of what's going on?

While that's clever, the content of the ad is so far off message that I rather doubt it's all that effective.

Also, it's pretty easy to catch the trick when it's "Buffering..." in the middle of it...

Yes, but wouldn't have if the video had played smoothly. (I had a 10 second buffering wait right as the furthest-right pass the white team made was received.) But my point is that this hasn't got any bicycles, cars, or even a road in it, so people will remember the imagery and the trick (and pass it along), but it fails to actually make its *message* (pay attention to cyclists when you're driving) memorable. Boo, advertising.

I saw the original video that this ripped off (maybe it was the same group), and it's very effective, you don't notice the bear. Once you know their trick, it's hard to psyche yourself into not seeing the bear. Never miss the bear!

Generally, I tend towards minimizing reliance upon the vigilance of others. Attention overcompensation is not necessarily a bad idea.

On the other hand, I mostly thought of this as humor. A moonwalking bear!