General Chat

Snooth User: Mark Angelillo

Are you aware of what's going on?

Posted by Mark Angelillo, Mar 19, 2008.

http://www.break.com/index/awareness-test.html

It's a pretty short one.

Replies

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Reply by gr, Mar 19, 2008.

While that's clever, the content of the ad is so far off message that I rather doubt it's all that effective.

Also, it's pretty easy to catch the trick when it's "Buffering..." in the middle of it...

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Reply by Philip James, Mar 19, 2008.

are you telling us you noticed it first time Gr?

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Reply by gr, Mar 19, 2008.

Yes, but wouldn't have if the video had played smoothly. (I had a 10 second buffering wait right as the furthest-right pass the white team made was received.) But my point is that this hasn't got any bicycles, cars, or even a road in it, so people will remember the imagery and the trick (and pass it along), but it fails to actually make its *message* (pay attention to cyclists when you're driving) memorable. Boo, advertising.

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Reply by Mark Angelillo, Mar 19, 2008.

Fortunately I don't currently have a car. Maybe the ad should ask New York cyclists to watch out for moonwalking bears. I've seen stranger things.

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Reply by Chris Carpita, Mar 20, 2008.

I saw the original video that this ripped off (maybe it was the same group), and it's very effective, you don't notice the bear. Once you know their trick, it's hard to psyche yourself into not seeing the bear. Never miss the bear!

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Reply by SusieJ, Mar 20, 2008.

I saw the bear too, but I guessed what the point was before seeing it.

GR's got a point: if the bear were a cyclist, it should have been wearing hi-viz yellow or blaze orange, had head and rear lights, and been riding in traffic, not on the sidewalk. And don't get me started on bike lanes.

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Reply by Mark Angelillo, Mar 21, 2008.

Generally, I tend towards minimizing reliance upon the vigilance of others. Attention overcompensation is not necessarily a bad idea.

On the other hand, I mostly thought of this as humor. A moonwalking bear!

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Reply by Rodolphe Boulanger, Mar 21, 2008.

If it had been a moonwalking polar bear, I would have seen it.


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