Wine Talk

Snooth User: dmcker

Another wine club

Posted by dmcker, Aug 19, 2009.

Looks like the New York Times is joining the Wall Street Journal in sponsoring its own wine club:
http://phx.corporate-ir.net/phoenix...

Because of the NYT's eminent position in its business segment, this has received a fair amount of media attention in the last few days. I guess it does fall pretty squarely within the company's mission statement, whereby "The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment." It also provides more business for niche companies like GWC. Was interesting to see the two options priced at $15 (for everyday drinking) and $30 (for laying down) per bottle.

So does the world need another wine club?

Replies

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Reply by Gregory Dal Piaz, Aug 19, 2009.

It certainly does not need another wine club that is driven by bottom line profits and managed by a non-wine related business.

I'm all for profit, don't get me wrong, but successful wine clubs work because they offer the consumer something unique or new while generating sales. Wineries are successful with it because they can have club only bottlings and get significantly more for the wine they would otherwise see through traditional channels.

I guess these wine clubs make money though otherwise we would be seeing fewer of them rather than more, one would assume.

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Reply by George Parkinson, Aug 19, 2009.

Curious.will a wine club help a newpaper that otherwise may have a declining readership and dropping revenues? Just wondering.

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Reply by gregt, Aug 19, 2009.

I agree with Greg. In the long run, they need to give the customers something worthwhile.

But at the same time, I'm not sure more wine clubs are a good idea at all. Joe Kennedy said he knew it was time to get out of the stock market when the shoeshine guy started discussing stock prices and forecasts.

When everyone and his brother has a wine club, maybe it's time to get out of the wine industry. Hula hoops, pet rocks, wine clubs. Next fad will be - ?

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Reply by Eric Guido, Aug 22, 2009.

However, I do feel like there are still plenty of people out there that really want to be told what to drink, when to drink it and what tastes good. Wine is big business these days and the public is thirsting for programs that will put good wines in their hands without them having to put any thought into it.

This would not be a club for the majority of people on this board but I do feel like it has its place in the grand scheme of things.

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Reply by dmcker, Aug 26, 2009.

Here's an article on what is purportedly the original wine club:
http://www.latimes.com/business/la-...


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