Introduce Yourself

Snooth User: Erica Landin

A sunny, Swedish "hej"!

Posted by Erica Landin, Aug 4, 2012.

Inspired by Anna Savino's lovely introduction, I realized that, as a mentor, it would be a nice thing to introduce myself!

I'm a Swedish-born, US-raised wine journalist currently based in Stockholm, Sweden. I do, however, end up spending veeery little time at home. As much as I possibly can, I'm traveling to wine regions around the world.

Until a couple of years ago, I was an Equities Analyst and then Business Development Consultant in the Biotech field. On the side, I developed my passion for wine and studied to be a sommelier. One day, I realized that life is too short, and followed my heart. I'm still looking for my long term calling in the wine world, but for now I work as a freelance wine journalist for the leading Swedish wine magazine "Allt om Vin" and the industry magazine "Meininger's Wine Business International" among others. I'm particularly interested in how we can make wine production environmentally sustainable, and how winemaking practices such as organic, biodynamic and/or "natural" can result in wines with more personality, more "terroir". I do, however, have an MSc in Biology and have no interest in faulty wines hiding behind the excuse of "natural"!

What I would really like to do is a wine/travel/food-show for TV, but so far it seems the channels are scared wine on TV would be snobbish or boring.  I've grown up in TV production (parents work for Discovery, NatGeo etc) and have many ideas of how to make it inspiring, relaxed and entertaining. The regions are so beautiful, the people so interesting and the food so delicious - I just really want to share the luxury of experiencing this with as many people as I can! Any ideas you have of how I could make this dream a reality, please feel free to get in touch!

If you are traveling to any wine regions I know, such as Champagne, southern Rhone, Australia etc, please ask and I will be happy to share any tips I have for wineries to visit and places to eat etc. I'm a serious foodie, so food as much as wine is on my travel agenda.

Looking forward to getting to know you all! Please do interact with me both here and on twitter @ericawinetrips or through my blog (where you also meet my darling little sister).

Much love from Sweden

(With my champagne hero Anselme Selosse of Champagne Jacques Selosse)


Reply by EMark, Aug 4, 2012.

Very pleased to meet you, Erica.  As I tell most Snooth contributors, I look forward to learning from you. 

I also wish you luck on your TV ideas.  Frankly, the wine-oriented programs that I have seen on U.S. TV have been pretty uninspiring.  I do not have any suggestions on how to improve, but I do hope that somebody with some creativity gets the chance to do something.

Reply by Erica Landin, Aug 4, 2012.

Thank you EMARK! Yea, I think the uninspiring nature of most wine TV to date is working against us... However, we are quite aware of the pitfalls so the day I get the chance to prove it is possible to do fun wine shows, I hope I can live up to the bar! So far the most fun show I have seen is Oz and James Great Wine Adventure with Oz Clarke and James May (from Top Gear). Did that one make it to a channel near you?

Take care and thanks again!

Reply by JonDerry, Aug 5, 2012.

Welcome Erica, good to meet you as well. Sounds like you're in a good spot with all the traveling and wine trips you're able to get out and do. That's really become a passion of mine as well but I have to get a little creative to make it happen these days. Looking forward to reading more about your travels and tastings ; )

Reply by Erica Landin, Aug 6, 2012.

Thanks Jon! Weill, I thought I'd take the opportunity while I'm young (well, you know, at least not old...) and don't have  a family or other things to worry about. Seems I can't get enough travel no matter what I do! Right now I'm trying to decide between working a few months in Yarra Valley or Margaret River in Australia. Need to learn a bit more about the reality in the winery! Do you have any trips coming up?

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