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Snooth User: VeniVidiVini

A Snooth by Any Other Name…

Posted by VeniVidiVini, Sep 19, 2007.

We, Snoothers, are frequently asked about the meaning of the word 'Snooth.' Philip offers several amusing explanations that have become part of the company script . And we're open to suggestions for new definitions of the word - it keeps things dynamic. Yesterday an old friend asked what Snooth meant and it got me thinking about the power of naming, especially given the success of critter wines ( Yellow Tail , Barefoot , Little Penguin ), which are simple, easy to remember and cute.

If the wines mentioned above are cute, here's one that - at least to my mind - isn’t. Bitch wine is a Barossa Valley Grenache (a critter of a different kind from Australia). It first caught my eye earlier this year when I was at a tasting at McCabe's on the Upper East Side. Bitch was displayed prominently in the center aisle. I blinked twice, but it was no mirage. Clearly some of you have seen (and drank ) it too. Personally, I have never tried it, but the reviews I've come across say that it's a straightforward fruity Grenache. I can see its comic value - sort of like those Naughty Girl soaps - as a shower or other type of joke gift. Not sure I'd serve it at our annual Thanksgiving dinner though. Curious what you think about Bitch and other critter wines. Good for the industry? Making wine more accessible? I'd love to hear from you.


Reply by Philip James, Sep 19, 2007.

Personally, I'm not a fan of shock for shock value. If someone can convince me there's a good reason behind a name then fine, but if it's just to attract attention, no thanks.

Reply by gr, Sep 24, 2007.

Ahem. *Philip* offers? I guess, most directly, but...

In any case, on topic: I find it nearly impossible to take most of the cute (or shock'n'awe) named wines seriously.

There are some exceptions when, as Philip notes, there's actually a good reason (the neighborhood is called that, whatever). I also make exceptions for clever puns (I recall an Australian winery named something like "Clos de Pis", though I'm sure I'm misspelling the third word there, as my French is entirely absent).

Reply by Philip James, Sep 24, 2007.

That would be Clos de Pise ( - a French wine. So, spare a thought for the native Frenchies who have to read it in their mother tongue.

And, yes, it was actually gr's definition that we're using on the site!

Reply by amour, Jan 22, 2010.

Very amusing for young-looking learned old-school amour !

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